I-brand yaseMelika eyaziwa yiCalvin Klein ibilokhu iyaziwa ngokuba yindlela engeyona ejwayelekile emikhankaso yokukhangisa. Muva nje, akasimemeli amamodeli avamile ekufakeni izithombe, kodwa ubuntu obuningi obuhlukahlukene: abaculi, izinkanyezi ze-Instagram, nabadlali abaningi manje. Iqoqo lezingubo zangaphansi kwamadoda laqunyiwe ukuba lihanjiswe kubadlali bezindima eziyinhloko kwi-movie ethi "Moonlight", eyanqoba i- "Oscar-2017" ekuphakanyisweni kwe "Best Film".
Ubuningi babethulwa ngendlela ekhethekile
Emaphephandabeni okukhangisa ashicilelwe ngosuku olulandela umkhosi we-Oscar, u-Alex Hibbert, Mahershalu Ali, Trevant Rhodes no-Ashton Sanders bavele. Ngakho-ke, u-Alex oneminyaka engu-12 unikeze i-T-shirt emnyama eqoqweni elisha, kodwa ozakwabo uMahershalu, u-Trevant no-Ashton babe nokuningi okuningi ukusebenza ngaphambi kwekhamera. Kwakukhona izingubo zangaphansi zangaphakathi izinguqulo, kanye nama-t-shirts nge-jeans, ngisho ne-striptease encane.
Umthwebuli wezithombe ezibomvu namhlophe wenziwa nguWilly Vanderpierre, futhi ukhulunywe ngu-Olivier Rizzo. Ngemuva komsebenzi u-Olivier uthe isithombe sidubula amagama ambalwa:
"Ngalo mkhankaso wokukhangisa esifuna ukukhombisa ukuthi kusho ukuthini ukuba umuntu esikhathini sethu. Ukukhangisa kuhlanganisa isibindi nokuyinkimbinkimbi, ubuhle nokuvimbela. "
Ngaphezu kwalokho, kwakungesitayela ukuthi umqondisi jikelele wokudala wenkampani, uPeter Müller, wayefuna ukubona iqoqo elisha. Wangitshela ngalokho okwenzeka ekupheleni:
"Lesi sikhathi sifuna ukwethula ukuqoqwa kubathengi, senza isitatimende esikhulu mayelana nobukhulu besilisa. Abadlali abadlala "i-Moonlight" babekufanele kakhulu. Angikaze ngibone iqiniso lokuthi ubuningi bungaba nzima kakhulu futhi bube yingozi. "
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URaf Simons ungumdlali we "Moonlight"
Isithombe sokuphila kwe-American-American Shiron "Moonlight" yahlaba umxhwele umqondisi wokudala uCalvin Klein Rafa Simons. Ngemva kokubukela, kunqunywe ukumema u-Ali, uRhodes, uSanders noHibbert ukudubula izimakethe, nakuba uRaf engazi ukuthi iyiphi iqoqo ngaleso sikhathi. Ngemuva kokuthi kwaziwa ukuthi le filimu iphakanyiselwe i-Oscar, uSimons wanquma ukuthi izodlala ezandleni zale brand, futhi yanikeza abadlali be "Moonlight" izinkontileka ezihle ngokuqopha okusheshayo. Ngendlela, bonke abalingiswa abakhulu be-tape, kuhlanganise noNaomi Harris, babegqoke emcimbini we-Oscar-2017 ezembatho zikaCalvin Klein.