Muva nje, izingubo ezivela eChina azange zenze isithakazelo esikhulu phakathi kwabathengi, njengoba kwakuyikhophi yezinto ezibhalwe uphawu, futhi izinga lezimpahla akuzange lihle njalo. Futhi namuhla imikhiqizo yamaShayina yezingubo zabesifazane iyaziwa emhlabeni wonke. Esikhangisweni sabo, abadlali abadumile nabaculi badutshulwa, njenge-Orlando Bloom, u-Aguinness Dane, Timati.
I-brand brand Sprandi
Omunye wemikhiqizo yokugqoka yaseChina eyaziwa kakhulu yiSprandi. Njengengqikithi inkampani ikhethe umcibisholo, okusho ukuqhubekela phambili. I-Sprandi iyathuthuka ngempela. Umlando wayo waqala ngo-1995, futhi kakade ngo-1996 umkhiqizo wezemidlalo waseShayina wezemidlalo wawunqoba imakethe yaseCzech, njengoba amanani ayo ayenayo. Ngo-1998, ikhathalogu yokuqala yomkhiqizo yakhululwa, eyakhiwe kanye nenkampani yaseBoston. Lokhu kwasiza uSprandi ukuba anqobe amasimu amasha.
2005 kwakubaluleke kakhulu kule nkampani - ukukhishwa kweqoqo lokuqala, okwakungekho amamodeli ezemidlalo kuphela, kodwa nezembatho zezimiso zezulu ezimbi kakhulu.
Iqiniso elithakazelisayo ukuthi izingubo ezivela ku-Sprandi zenziwa eChina emafini afanayo, lapho izinto zidalwe kusuka ku-Adidas, i-Nike, i-New Balance nabanye.
Ngo-2008, le nkampani yabuye yavela ngesonto lemfashini yaseRashiya. Iqoqo le "Timati for Sprandi" linikezwe, lapho izicathulo, izingubo nezesekeli zenziwa ngesitayela somgwaqo. Abaqambi balo mshini basebenza ndawonye nomculi odumile uTimati.
Izimpahla zezingubo zefashini
Kukhona nezinkampani ezincane eziyaziwayo eziqala ukuwina imakethe yomhlaba, isibonelo:
- Uma Wang;
- UMary Ching;
- I-Septwolves.
Imikhiqizo enjalo ayinalo ulwazi oluncane, ihlanganyela ekukhiqizeni izambatho zabesilisa nabesifazane, ebadala ngezitayela ezahlukene, kuye ngokuthi izimo ezibusayo.
Phakathi kwemikhiqizo yaseChina yokugqoka, u-Uma Wang ethandwa kakhulu, okudala amamodeli amahle kakhulu. Ekudalweni kwezinto, isiko lamaShayina lendabuko likhona.
Enye yezinkampani ezimbalwa, ama-boutiques awonaMelika kuphela, kodwa naseMoscow, eLondon naseBoston - nguMary Ching. Izinto zenkampani zithandwa phakathi kwabantu baseYurophu, njengoba kuhambelana nokudla kwabo futhi kunenani elingabizi.
| | | |
| | | |
| | | |
