Esigqokeni sesigqoko sesigamu esihle sabantu kukhona izinto eziningi zamadoda. Amantombazane asezimele futhi azimelele ngokwengeziwe. Ngaphezu kwalokho, ezweni lanamuhla, leyo mibhoshongo ehlanganiswa ngesitayela esibucayi noma sezemidlalo yinto ehlelekile ngokwanele. Amasokisi ayingxenye yesigqoko samadoda, kodwa noma kunjalo, athole indawo ezesekeli zabesifazane. Yiqiniso, abesifazane besimfashini banezinye izindlela eziningi ezenziwe ngezindlela zokukhohlisa ezitokisini ze-stockings ne-pantyhose, kodwa amasokisi ekhwalithi ayadingeka kakhulu ezemidlalo, ukuhamba okusebenzayo nokuzilibazisa kwangaphandle. Ngaphezu kwalokho, bayakwazi ukunikeza induduzo nokufudumala phakathi nokugqoka ekhaya. Kulesi sihloko sizokhuluma kancane ngamasokisi e-Nike.
Okuncane mayelana ne-brand Nike
I-Nike yinkampani eyaziwayo yaseMelika eveza izimpahla zezemidlalo. Le nkampani yasungulwa ngo-1964 nguPhil Knight nomqeqeshi wakhe uBill Bowerman. Ngalezo zinsuku izicathulo zezemidlalo ezivela e-Adidas zazikwazi ukukhokhela abagijimi bezobuchwepheshe kuphela, futhi abathandi baphoqeleka ukuba bahlanganyele emakhakheni ashibhile, lapho imilenze yalimala kakhulu. UPhil noBill banquma ukulungisa lesi simo, ngoba bona ngokwabo babeyizigijimi futhi bazi ukuthi yini abayidingayo.
Umkhiqizo uzuze ukuthandwa kakhulu ngenxa yomsindo we-waffle, okuvumela ukuba wenze izicathulo lula futhi kancane ukwandisa i-push ngesikhathi usebenza. Le nkampani ibambisana nabaningi bezemidlalo nezinhlangano ezaziwayo, futhi yaba uphawu lwemidlalo yezwe. Kuze kube manje, uphawu lokuhweba i-Nike lunikeza ububanzi obanzi kunazo zonke:
- izingubo;
- izicathulo;
- izesekeli.
Amasokisi abesifazane besuka ku-Nike
Nakuba kungase kubonakale sengathi i-banal, kodwa into enjalo njengamasokisi kufanele ibe kumuntu ngamunye ngobuningi obanele, futhi okubaluleke kakhulu ngekhwalithi elihle kakhulu. Kuyinto brand Nike enikeza amasokisi amahle kanye leggings okuzohlala isikhathi eside futhi kukunikeza umuzwa induduzo. Amasokisi wesifazane avela ku-trade mark ayenziwe kahle kakhulu futhi anesakhiwo sakhe 58% ukotini, i-40% yensile kanye ne-2% elastane kuphela .
Le nkampani inikeza kokubili uhlobo olulodwa lokuxuba kanye nokuxuba, okungalungela noma yiluphi uhlobo lwezinqathu. Amasokisi avamile kanye namasokisi e-Nike asekela umthamo wonyawo. Ngaphezu kwalokho, baye baqinisa izingxenye, okuqinisekisa ukuthi kufanelekile. Abalahlekelwa ukuheha kwabo kwangaphandle isikhathi eside futhi abadingi ukunakekelwa okukhethekile. Amasokisi aphansi i-Nike izoba yinto emangalisayo emfanekisweni wakho wezemidlalo.
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