Omunye wake wathi umlando ukhumbula amaqhawe ayo. Futhi kunjalo ngempela. U-Adidas ungumholi embonini yezemidlalo. Kodwa amaqhawe awazalwa, aba. Futhi-ke, emlandweni wokuba i-Adidas kwakukhona ama-downs and downs, ukujabula nokudumazeka kwabo. Kodwa naphezu kwakho konke, namuhla i-Adidas ngumholi owaziwa emhlabeni wonke ekukhiqizeni izembatho zemidlalo nezesekeli.
Umlando wenkampani i-Adidas
Umlando we-Adidas inkampani uthatha izimpande zawo kusukela ngo-1920. Eminyakeni engaphezu kwengu-90 eyedlule, umhlaba kuqala wabona imikhiqizo yomndeni wakwaDassler, kamuva owaba yizisekelo ze-Adidas. URudolph nomfowabo omncane u-Adolf Dassler baqala ibhizinisi labo elincane emndenini, kodwa ngokushesha nje ngo-1924 inkampani yasungulwa ngokuthi "i-Dassler Brothers Shoe Factory." Indaba mayelana nokuthuthukiswa kwenkampani i-Adidas, ithi ngonyaka ka-1936, "uDassler" yaqashelwa eJalimane njengesiyingi sezicathulo zezemidlalo ngaleso sikhathi. Izinto zahamba kahle, futhi ngo-1938 inkampani yakhiqiza izicathulo eziyizinkulungwane ezingu-1000 nsuku zonke. Kodwa impi yavusa amakhadi amaningi. Ukukhiqizwa kwezinkampani ezimbili ngaleso sikhathi kwavalwa. Ngemuva kwempi, ibhizinisi lomndeni kwakudingeka liphakanyiswe cishe kusukela ekuqaleni. Ngokushesha, ngo-1948, abazalwane bakaDassler bahlukanisa ibhizinisi lomndeni, okuyinto empeleni, kwakuyisiqalo somlando we-Adidas brand. U-Rudolph washiya umshini, ebiza inkampani igama elingavunyelwe kakhulu kuze kube manje - "Puma". U-Adolf naye, uzuze ingxenye yesibili yebhizinisi lomndeni, elibizwa ngokuthi inkampani "i-Addas", futhi ngemuva kwesikhathi kancane lishintshe igama legama "Adidas". Ngesikhathi esifanayo, i-logo yale nkampani ivela okokuqala.
1948 kwaba ukuqala komlando we-brand Adidas, ngaleyo ndlela. Futhi, naphezu kwempumelelo yenkampani, i-Adidas yaqhubeka ikhiqiza izicathulo kuphela. Futhi ngo-1952 yaba yinto ephawulekayo yenkampani ngokuthi isiqondiso esisha sabonakala emlandweni we-Adidas. Kulo nyaka, umkhiqizo owaziwayo waqala ukukhiqiza ezinye imikhiqizo ngaphansi kwegoli layo. Owokuqala waba yizikhwama zezemidlalo, u-Adolf wahlangana nomnikazi we-textile factory uWillie Seltenraich, obanikeze ukuba agibele izitifiketi zezemidlalo zokuqala eziphethe i-Adidas logo. Ngemva kwesikhathi, u-Adidas wakhipha ibhola lakhe lokuqala lebhola. Le nkampani yakhula, futhi unyaka nonyaka ithola ngokuzethemba "i-Olympus" yokukhiqizwa kwemidlalo. Futhi nakuba isimo senkampani sibi kakhulu kakhulu ngawo-1990, eminyakeni emithathu kamuva, kusukela ngo-1993, i-Adidas ithathe indawo yayo efanele phakathi kwabaholi bemidlalo yezemidlalo.
Kuze kube manje, umlando wokudalwa kwe-Adidas inkampani iyathandwa kakhulu, futhi abalandeli balo mbono bathi uma ufuna ngempela okuthile, konke kungenzeka ukuthi kufinyelelwe, njengoba kwenza abazalwane uDassler.
| | | |
| | | |
| | | |
