I-Benetton yenkampani yasungulwa yi-Italian Luciano Benetton ngasekuqaleni kweminyaka eyi-90 yekhulu elidlule. Imikhiqizo ekhiqizwa ngaphansi kwalolu hlobo, ihlala ekuphakameni kokuthandwa kuze kube yilolu suku. Ngakho-ke, ukukhululwa kweqoqo elisha laseBenetton ekwindla-ebusika 2016-2017 kunesithakazelo esikhulu kubathengi emhlabeni wonke.
Izici zeqoqo leBenetton for Autumn 2016
Uphawu lweBenetton lubonakala ngezici zalo ezihlukile, ezibandakanya:
- ukusetshenziswa kwemidwebo enombala ogqamile ekudalweni kwezithombe zokugqoka. Lokhu kwenza lo mkhiqizo udume kakhulu kubantu abasha, njengoba unikeza ithuba lokukhetha izinto ezihlukahlukene ze-shades;
- Ukusetshenziswa kobuchwepheshe obukhethekile bokucubungula uboya nokubala komkhiqizo ophelile;
- Ukusetshenziswa kwenqubomgomo yentengo okuhloswe kumthengi ojwayelekile.
Iqoqo laseBenetton ekwindla-ebusika 2016-2017 limelelwa izinhlobo ezinjalo zezingubo zokugqoka:
- Izikhwama ze-Classic Benetton zokuwa kuka-2016, okulungile ukudala isithombe sebhizinisi ;
- ama-sweaters abasha abaqhakazile bazo zonke izinhlobo zembala;
- ukugqoka ukugqoka ukugqoka kwansuku zonke.
Njengoba izinto zokwakha imikhiqizo ezisetshenziselwa izinto eziyisisekelo: ukotini namawotini ekotini, uboya, ama-knitwear.
Izembatho, ezethulwa ekuqoqweni kweBenetton ekwindla-ebusika 2016-2017, zingavumelaniswa ngokuhambisana nezesekeli ezihlukahlukene, ububanzi obubanzi kakhulu. Ukukhethwa kwezikhwama ezahlukene zezikhwama, amabhande, iglavu, ikhanda.
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