Abaningi bayazi ukuthi cishe eminyakeni emibili eyedlule inkampani yeNike yamemezela inhloso yayo yokuhumusha zibe izicathulo zangempela ezivela kwifilimu emnandi "Emuva ku-Future-2", eyayinomlingiswa oyinhloko. Impahla enjalo yayiyizingcweti ezingavamile ezihamba ngezingubo zokuzibopha. Abaningi bathatha isitatimende sezinkampani zabakwa-brand njengendlela ejwayelekile yokunyakaza kwe-PR futhi abazange babambe iqhaza kulokhu okubaluleke kakhulu kulo. Kodwa-ke, uNike akazange ahlakaze idumela lakhe futhi ngonyaka odlule wanikeza izilaleli ngezingodo ezintsha eziboshwe.
Izikebhe zokuzigoba i-Nike
Ngaphandle, izikebhe ze-Nike ezizimele zifana nezicathulo zeqa. Lezi zithombe eziphezulu kakhulu ezimboza isifuba. Umbhangqwana wokuqala waboniswa ngegrey nge-laces ezimhlophe. Isixazululo sombala siye saba umbala wenkampani wezingodo ezintsha. I-sole yezicathulo ihambisana nezinkinobho ezimbili eziluhlaza okwesibhakabhaka, ezithinta ngokuzenzakalelayo ebumnyameni. Futhi njengoba uyazi, ama- sneakers akhazimulayo yi-trend of the seasons yokugcina, ngakho-ke lesi sengezo sihlangene ngokuphelele nesitayela sesimanje.
Ngaphandle kokuhlobisa imfashini, ukugcizelela okuyinhloko kwama-Nike sneakers yizintambo ezizibophezele. Lokhu kufakazela ngokubukeka kubonakala njengebhodi lebhola lezinhlobonhlobo, elibhekwe ngokufana nomuntu oyedwa. Kodwa-ke, ukusebenza kahle ama-laces asabela ekuhambeni kweminwe nezinyawo. Uma kunoma yikuphi ukuguqa, le nsipho iguqula indawo ekhululekile kakhulu, ngakho-ke ngisho nangomunwe omude futhi osebenzayo, imilenze yakho iyoba yinduduzo ephelele futhi ihleliwe kahle.
Kuze kube manje, umnikazi kuphela wezingodo ezimangalisayo nguMichael Fox, owadlala indima enkulu kulefilimu ekhulunywe ngenhla. Inkampani yezemidlalo yanikeza umlingisi ngezicathulo ezingavamile ngo-2015. Ukuthenga izinkinobho ze-Nike nge-self-tie laces kungenziwa nge-auction, imali okuzoya kuyo esikhwameni sokwelashwa kwesifo se-Parkinson. Noma kunjalo, ngisho namanje lo mkhuba ovela emthini wezemidlalo ubizwa ngokuthi izicathulo zesikhathi esizayo.
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