Amahlaya aphansi asemqoka phakathi kwabadayisi nabathuthukisi bezicelo zokudlala kumanethiwekhi omphakathi. Kwakungenjalo ngaphandle kwenethiwekhi yokuxhumana nabantu, i-Snapchat, eyanquma ukuthi kumnandi ukuthi "hit" inkanyezi. Emdlalweni, wonke umuntu uyamenywa ukuba akhethe phakathi kwezenzo ezimbili ezenzekelayo: "shaya" u-Chris Brown noma "shaya" u-Rihanna. Ihlaya alizange lithandeke nguRihanna futhi ligxeka ngokusobala inethiwekhi ngokwayo. UBrown ngokwakhe akakakaze akhulume ngokusemthethweni ngokuthi igama lakhe lisetshenziselwa imidlalo enjalo yokuzijabulisa.
U-Rihanna ushicilele ku-Instagram isitatimende esilandelayo:
"Snapchat, ngiyaqiniseka ukuthi uyazi ukuthi uhlelo lwakho lokusebenza alufakiwe kuhlu lwamazintandokazi zami. Ngizama ukuqonda ukuthi yiliphi iphuzu lalokho kudoti okwavela maduzane kuhlelo lwakho lokusebenza. Ngingathanda ukucabanga ukuthi lokhu kungukungazi nokuziphucaza kwakho, kodwa okuningi? Utshale imali eningi kumsebenzi ongenakuzibuza obiza "hit"! Lelihlaya lenza izisulu zobudlova basekhaya zenze amahloni ngokwabo futhi azikho emlandweni wami siqu, imizwa ejulile. Iqiniso liwukuthi abesifazane, amadoda nabantwana abaye babhekana nobudlova esikhathini esisodwa empilweni yabo nalabo abasesimweni esinzima baye baba abaqotho. Ngokushesha phonsa lolu hlelo lokusebenza, uzijabhe! "
Ukusabela kwenkampani akuzange kuthathe isikhathi eside. Kuyaziwa ukuthi abameleli be-Snapchat ngokusebenzisa i-BBC bacele ukuxolisa okusemthethweni futhi bazama ukufakazela isitatimende:
"Siyazisola ngokuthi isicelo siphumelele imizwa nokuhlangenwe nakho kwabafundi bethu. Ukukhangisa kuvunywe ngephutha futhi kuthathwa ukwephulwa kwezimiso zangaphakathi zenethiwekhi yomphakathi. Sesivele sichitha uhlelo lokusebenza lokudlala. "
Njengoba ungalindela, impendulo ye-banal ayizange ibasize inkampani, ama-Snapchat amasheya asevele awe ngo-5%.
Khumbula ukuthi indaba enkulu yokushaywa komculi nguChris Brown owayengumthandi - wonke umuntu uyazi. Ngonyaka ka-2009, ummangalelwa watholakala enecala futhi wabeka iminyaka engu-5 yokuvivinywa, kanye nomkhawulo, evimbela ukusondela kumthandi wangaphambili oseduze kwamamitha angu-50. Ngakho-ke akumangalisi ukuthi uhlelo lokusebenza lomdlalo lubangele i-resonance enjalo.
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Qaphela ukuthi abalandeli basekela umculi. Enkundleni yokuxhumana, izinkulungwane zezikhalazo kanye nezidingo zokuxazulula inqubomgomo yokudala izinhlelo zangaphakathi kanye nokuziphatha kwabo kwehla.