"Ray Ban" (IsiNgisi Ray-Ban) ngumkhiqizo odumile wezibuko zokukhanya, kanye namafele okulungisa ama-optics. Ngesinye isikhathi, enye yezinkampani ezincane zokuqala ukukhiqiza izibuko, namuhla inkampani enkulu futhi isichazamagama sezingcwecwe zekhwalithi nezesitayela kwabesifazane emhlabeni jikelele.
Amaphuzu "we-Reiben" - umlando wohwebo
Lesi sesekeli sakhishwa kuqala ngo-1939. Izibuko zazihloselwe abagibeli be-US Air Force futhi babizwa ngokuthi "Aviator". Kwakungesiyo kuphela imodeli ekhishwe yinkimbinkimbi yokuzivikela yaseMelika - iminyaka eyishumi yonke inkampani yanikeza imikhiqizo yayo empini.
Amaphuzu "Ray Ban" aphela ukuba yizinhlamvu zobuchwepheshe kuphela eminyakeni yangemva kwempi. Ubuningi bokuthi i-rock'n'roll, i-music boom, ibambe iqhaza ekukhululweni kwe-model ebizwa nge-Wanderer.
Igama elithi "Ray-Ban" kusukela ekhulwini le-19 laliyisakhiwo se "Bausch & Lomb". Le nkampani ayikhiqizanga kuphela ama-optics isikhathi eside, kodwa nemikhiqizo yokuhlanzeka. Eminyakeni engu-80 yekhulu lama-20. le nkampani yaqala ukukhiqizwa kwama-contact lens nemikhiqizo ehlobene. Sekuyisikhathi eside, abasunguli bebhizinisi nabalandeli babo benenhlanhla: ukuthengisa okuphezulu, idumela elihle, igama elidumile elivunyelwe ukuthola imali eningi nokwandisa ukukhiqizwa. Kodwa ngonyaka ka-1990 inqolobane yenhlanhla yayiphelile. Ukuncintisana, ukuncipha kwezokuthengisa kwaholela ekubeni inkampani yaseItaly "Luxottika" yaba uphawu lokuthengisa. Ukuthengwa kubiza umnikazi wamanje wezigidi ezingu-640 zamaRandi.
Izinhlobo zohlobo
Okwamanje, ungathenga izibuko zabesifazane "Ray ban" wobunjwa obuhlukahlukene. Kanti futhi izibuko zakwaRayban zikhiqizwa nge-diopters kubantu abanenkinga yokubona. Lezi zinto zokufakela ezifashini zingahle zikhethwe ngokusekelwe kumbala: izibuko ze- "Ray ban" ziluhlaza okwesibhakabhaka, obomvu, obuluhlaza, obomvu, njll.
I-Rayban izibuko zesifazane azizona kuphela izibuko ezinhle, into evikela kahle futhi ivikela amehlo akho emisebeni ye-ultraviolet. Amagalasi aqoshiwe "Ray Ben" uyithuba lokudala isithombe sakho - isici esicacile, esiyingqayizivele, esizimele, esisodwa, se-Retro.
Imikhiqizo yalo mkhiqizo ayihlukanisi kuphela ngezindlela ezihlukahlukene, kodwa futhi ngekhwalithi enhle kakhulu, ukuqina. Ngemva kokuzama kanye, kunzima emva kwalokho ukuziphika injabulo nokugqoka enye into. Izingilazi zesifazane "Ray bin" zidumile kokubili okuklasini okujwayelekile futhi okungavamile, okumibalabala.
Amamodeli "izibuko zikaRay bin", ngendlela, avuselelwa ngaso sonke isikhathi, kodwa isibonelo sokuqala sokhokho we-brand yesimanje "i-Aviator" namanje sithandwa futhi siyabonakala. Enye yezinhlobonhlobo zakamuva zalezi zesekeli zilahla izibuko «Ray ban». Le modeli ihambelana ikakhulukazi nabesifazane abanesimo se-oval nesinxantathu. I-elula yabo, kodwa ngesikhathi esifanayo isakhiwo esingalinganiswa nesitayela se-"unisex" sikwazi ukuhambisana nokubukeka okukhethekile kakhulu.
Ngakho, izibuko zikaRay-Ban ziyi:
- isitayela;
- ikhwalithi;
- i-assortment enkulu;
- imibukiso eyenzelwe kokubili ukulungiswa kombono nokuvikelwa kwelanga;
- Intengo engabizi.
Ikakhulukazi izesekeli zalesi siqiniseko ziyoba mnandi kubamele abesilisa ocansini. Izibuko zezimfashini zabesifazane "Reaban" ziza namafreyimu ahlukene. Izibuko zombala "Rayban" zithandwa kakhulu kubantu abasha.
Njengamanje, izesekeli zingathengwa ezitolo, kufaka phakathi izitolo ze-intanethi. Into okumele uyikhumbule ngukuthi leyo fakes ijwayelekile kakhulu. Ngakho-ke, hlola ngokucophelela ukuthengwa okungenzeka ukutholakala kwamagogi kuma-lenses, amaphuzu emakhaleni, bheka ikhwalithi yezinxephezelo, cela ibhokisi necala.
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