Ngo-1984, eBarcelona, ngenxa kaThomas Meyer, kuvela uphawu lweDesigual. Wayekhamele ngokumelene nendawo yangemva kwemikhiqizo ekhona ngaleso sikhathi. Izembatho ze-Desigual - ukuqhuma kwemibala, inhlanganisela yembala engavamile. On the models ungabona imibhalo ehlukene, imidwebo. Abanikazi bezinhliziyo ezinjabulo bamagugu anjalo bengezela ukudweba ngezandla nemidwebo ku-watercolor.
Izici ze-Coat Desigual
Isiqubulo salo mkhiqizo "Asithandi konke okunye", siqinisekisa kuphela ukukhanya nokungajwayelekile kwezingubo ezikhiqizwa yinkampani. Futhi ingubo yesifazane yaseDesigual ayinjalo. Le nkosikazi, ehamba ngezembatho ezinhle kakhulu, kunzima ukungayiboni. Wonke amamodeli anqunywe ekuqaleni, futhi imihlobiso engavamile namaphethini enza into ngayinye ibe yodwa. Abaqambi bakhethe indlela ethakazelisayo yezixazululo zombala zeqoqo, bathatha inhlanganisela engavamile yokwakheka.
Ekhaya, lo mkhiqizo uyathandwa kakhulu, ongachazwa. Izwe elikhanyayo lithanda ukugqama kukho konke, kufaka phakathi izingubo. Imodeli ngayinye entsha, ekhishwe yilo mkhiqizo, yindlela yokwenza imizwa enhle, inikeza ithemba. Futhi lesi yisimo esiseduze kakhulu nabesifazane baseSpain abaqhakazile.
Izingubo zokuba nesibindi
I-brand yaseSpain i-Desigual yindlela yokubonakalisa iphupho lalabo abanesibindi nabakhululiwe. Yenzelwe abantu abaphila ngokucabanga okuhle. Noma yini ekuphileni kwansuku zonke iyakwazi ukunikeza abanye isimo sengqondo esihle. Ukubeka kuleso sembatho, uzilungiselele ukuthi ngeke uhlale ungaboni.
Kodwa, okuthakazelisa kakhulu, i-Desigual ihlanganisa kalula izinto eziyisisekelo, zansuku zonke. Uma ufuna ukuphuma, ubonakale esixukwini, qiniseka ukuthi uzithenga lejazi. Kuyoba yinto ekhangayo futhi ekhangayo yokugqoka engakwazi ukuyijabulisa, ukwenza ubumomotheka ngisho nosuku oluluhlaza nolunzima.
Ibanga lomkhiqizo likhulu kangangokuthi wonke umuntu angathola eyakhe, imodeli ekhethekile.
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