I-Replay brand yase-Italiya yaziwa kakhulu ngaphesheya kwezwe lapho yasungulwa ngo-1978. Ukubaluleka kwalesi sitshalo kuyimfashini yeselula yentsha - izingubo, okuyiminyaka engamashumi eminyaka kubhekwa njengento ewusizo kakhulu futhi ehlelekile. Umkhiqizi we-Italy u-Replay akhiqizi i-jeans kuphela, kodwa futhi nezinye izingubo ezenzelwe abesifazane nabesilisa abaneminyaka engu-18 kuya ku-35. Ngaphezu kwalokho, ukufakwa kwenkampani yenkampani kufaka izesekeli, izicathulo namafutha. Umkhiqizo udume ngokuhlobisa kwawo kalula. Njengoba ukuhlobisa abaklami basebenzise izicelo ezithakazelisayo, izesekeli zensimbi, izikhwama ezinkulu ze-patch kanye nomphumela wokugqoka nokukhala.
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Umlando Wokuthengisa
Umklamo we-Replay owasekelwe ngo-1978 nguClaudio Buszol, ophefumulelwe, ngokungavamile, ngokubuka umdlalo webhola le-TV. Wakha umqondo wokudala umkhiqizo wakhe wengubo isikhathi eside, kodwa kwakuyizwi elithi Replay, elihlale likhanyisa esikrinini esibuhlaza ngesikhathi sokuphindaphinda izikhathi ezithakazelisayo zomdlalo, kwashukumisela ukuba enze okuthile. Ukudalwa kokuqala kwe-Butzola kwakuyiqoqo elincane lama-blouses abesifazane, esenziwe ngesitayela sevintage . Amantombazane azama umklami omncane, kodwa wanquma ukwandisa uhla, ehlose imikhiqizo ye-denim. Ekuqaleni kweminyaka engamashumi ayisishiyagalolunye, i-jeans yayidinga kakhulu, ngakho iqoqo lokuqala ladayiswa njengamaqebelengwane ashisayo. Ngo-1989-1991, i-jeans eqinile Ukubuyiselwa kabusha kwadayiswa ngobuningi obungaphezu kwezigidi ezimbili zezibili!
I-Jeans "Replay" yenza umdali wabo waziwa kuwo wonke umhlaba. Ngo-1991, uClaudio Buszol wasayina inkontileka nebhokisi leMafashini, ngokusho ukuthi umkhiqizo wakhe waba yingxenye yale nkampani. Futhi umklami akalahlekile! Ngenxa yalesi sici, i-Replay yakwazi ukwethula i-jeans nezinye izingubo ezimakethe zomhlaba. Ngo-1991, wavula isitolo sokuqala eMilan, ngo-1993, wavula isitolo se-branded eNew York. Kuze kube ngo-1998, emhlabeni jikelele ngezinsuku ezingu-8-10, ama-Replay boutiques avuliwe, okuyizinombolo ezingaphezu kwezinkulungwane eziyisithupha namuhla. Njengamanje, cishe u-80% wemikhiqizo eyenziwe yi-Fashion Box yikhiqiza ngaphansi kwezimpawu zokuthengisa ze-Replay. Umsunguli wenkampani wadlula ngo-2003, kodwa abamukeli bayo baqhubeka behambisana nefilosofi ye-Butzol.
Jeans enemfashini
Phakathi neminyaka yokuqala yomsebenzi uCladio Butzol wadala izinhlobo ze-jeans ze-design classic. Kamuva, wanquma ukuthuthukisa ukubonakala kwabo, enezela izesekeli ezintsha. Ekuqaleni babeyizinsimbi ezinkulu zensimbi, ngakho-ke ama-attritions asezingeni elihle, okwesikhashana - engavamile ngezicelo zesikhumba, izembatho nezindwangu. Kwakuyisikhathi sokuzama ukusika, ngoba i-Replay jeans evamile enezinsimbi zensimbi ayisakwazi ukubizwa ngokuthi inoveli. Ekuqoqweni kwephawu lokuhweba kwaqala ukuvela futhi kunamamodeli amakhulu, okulungele ukugqoka kwansuku zonke, ne- jeans encane , eyayizikhethela amantombazane amancane. Namhlanje ububanzi beJean Replay bubanzi kakhulu kangangokuba wonke umuntu angakhetha kahle imodeli ezokwanelisa zonke izidingo zayo. Ngakho-ke, isibonelo, ama-jeans aqoshiwe ama-jeans Replay Rose athandwa ngamantombazane amancane amancane afisa izicathulo ezinhle nezithende, kanye nezinkabi ezifashisayo zokunquma mahhala abafuna ukungena ezinkundleni zabo zokugqoka izicathulo ezihamba ngezinyawo.
I-trademark ye-Replay ayikhathaleli kuphela ngokuhambisana kwemikhiqizo enezimo zomhlaba. Ukuvikelwa kwemvelo kungenye yezinkomba zomsebenzi wenkampani. Ngakho-ke, abakwa-Replay balayishe bakwazi ukuletha ubuchwepheshe bokukhiqiza bokuthi baqede ama-denim, okuvumela ukuthi banciphise kakhulu ukusetshenziswa kwamanzi.
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