Iphawu lokuhweba laseLonsdale liyisakhiwo se-IBML yamazwe ngamazwe, futhi yasungulwa eminyakeni engaphezu kwekhulu edlule nguHugh Cecil Lowther. Kodwa-ke, umlando womkhiqizo waseBrithani owenziwe ngemfashini awuzange uqale ngezingubo, kodwa ngezinye izigqoko zokugcoba. Njengomongameli we-National Sports Club yaseBrithani, u-Lowther uqale wabeka umdlali wezemidlalo ngesikhathi sokulwa nezigqoko zokuzivikela. Kusukela ngaleso sikhathi, ukukhululwa kwezesekeli zezemidlalo, bese izingubo zaqala. Ngokuhamba kwesikhathi, ububanzi bunwetshiwe. Kakade phakathi neminyaka engamashumi ayisikhombisa, izingubo zikaLonsdale zazingenandaba kuphela nezemidlalo, kodwa futhi nezivakashi, zibonisa izinkanyezi zebhizinisi kanye nabantu abavamile baseBrithani. Namuhla, izingubo nezicathulo iLonsdale zingabonakala eMadonna, uMike Tyson, uTony Curtis, uGregory Pecke, uRihanna nabanye abahlonishwayo. Abadayisi bezindlu basekhaya bajwayelene nemikhiqizo eyenziwe yiLonsdale, cishe eminyakeni eyishumi nanhlanu eyedlule, lapho ibhuloho lokuqala lavulwa eRussia.
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Izimfihlo zokuthandwa
Ukuthandwa kwemikhiqizo eyenziwa yiBrithani brand Lonsdale London, akuchazwa nje kuphela ngekhwalithi engacabangi, ngenxa yokusetshenziswa kwezixhobo zesimanje kanye nobuchwepheshe obusha. Abaqambi balo mkhiqizo basuke besuka ekuhloleni okuncane, banikeza abathengi ukukhethwa okubanzi kwezingubo kwansuku zonke zamadoda nabesifazane. Kumele kuqaphele ukuthi emabhakeni ka-1990, amabhulukwe kanye nama-T-shirts uLonsdale kwakuyinto yokufisa abameleli bama- subcultures abasha . Lokhu kwakungenxa yokuthi abadwebi bahlobisa izingubo nge logo NSDA, beka izinhlamvu ezimbili zokuqala nezinhlamvu zokugcina zegama lenkampani, nangenxa yentsha eqondile ye-wing kanye nabalandeli bebhola, isifingqo seqembu likaHitler-NSDAP sabonakala esinqumweni esinjalo. Kodwa lokhu kuhlazeka kudlala kuphela ezandleni zaleli brand, kwandisa isithakazelo sayo. Namuhla, umkhiqizo weBrithani ngempela ujabulisa abalandeli ngezemidlalo, izicathulo nezesekeli ezihambelana kahle nohlaka lwesitayela nsuku zonke.
Isitayela seLonsdale London
Okokuqala, inkampani idume ngokukhiqiza izingubo zangaphandle eziphathekayo. I-Classic "ibhomu" emaceleni amabili, ebulawa ngombala omnyama we-orange, yaba ikhadi elivakashele laseLonsdale. Ububanzi buhlanganisa nezinhlobonhlobo zezikebhe zokuvunguza, amapaki asebenzayo, umsele wamandulo. Akuthandwa kakhulu futhi kuyadingeka ukuthi kukhona ama-hoodies, okuye ayingxenye ebalulekile yokugqoka i-wardrobe yentsha. Izigqoko, ama-cardigans, ama-shirts nama-tops zenziwa ngezinto ezibonakalayo zemvelo. Ububanzi babo bombala bubanzi ngokwanele, kodwa abaqambi be-resort resort babenqabile ukudweba nemidwebo. Esigqokeni sokwazisa sokuhlonishwa kweqiniso lomkhiqizo weLonsdale kumele kube neT-shirt noma i-T shirt nge logo ebonakalayo. Uma ikhodi yokugqoka ingakuvumeli ukuthi uveze ngokucacile isitayela sokuvukela ezembatho, ungathatha i-polo noma ihembe eliyingqayizivele elifanelana neziketi nezibhulu esitayela sehhovisi. Amanye amantombazane abuye akwazi ukudala iminyango eqinile, esebenzisa ama-shorts e-Lonsdale kanye nama-blouses avaliwe.
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Izicathulo ezihlinzekwa yiLonsdale brand kufanele zithole ukunakwa okukhethekile. Amamodeli kunalokho abe laconic, ahlukaniswa ukuhlala kwabo nokuqina. Ama-sneakers kanye nama-moccasins azohlala isikhathi esingaphezu kwesisodwa, ngisho nokugqoka kwansuku zonke. Ikhwalithi ehle kakhulu ingaziqhayisa ngezesekeli. Uma ikhabethe lakho linesikhwama, isikhwama se-baseball noma isikhwama seLonsdale, uyaqonda ukuthi kuyini. Umkhiqizo waseLonsdale waseLondon ungumfanekiso wesitayela esivamile esitholakala kuwo wonke umuntu!
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