Wonke umuntu uyazi ukuthi inkohlakalo ikhokha kabili. Ngempela, uma uthengela izingubo ezishibhile kodwa eziphezulu, ubulala izinyoni ezimbili ngetshe elilodwa ngesikhatsi - ubukeka likhangayo futhi lihlelekile kulo, futhi unakekele impilo yakho.
Umlando we-Bogner brand
Ijezi zeB Bogner zaziwa hhayi izolo. Umlando walo mkhiqizo waqala ngo-1932, lapho abashade baseB Bogner benquma ukuqala ukukhiqizwa kwezemidlalo. Kwakuwumqondisi wezemidlalo okhethwanga hhayi ngengozi - UBogner wayengumdlali owaziwayo we-skier, umkakhe wenza kahle ngokuthunga futhi angacabangela lapho enza izingubo amazwi omdlali wakhe-umdlali ekuthuthukiseni imikhiqizo ethile.
Ekuqaleni izingubo zeB Bogner zazigqokelwe kuphela amalungu omndeni nabangane, kodwa ukukhiqizwa kwaqalwa - ngonyaka ngamunye ubuchwepheshe buphuthukisiwe. Ukuphumelela okukhulu ebhizinisini lomndeni kwafika lapho umndeni wakwaB Bogner ukhulula izingubo zokusebenza kwabadlali bamaJalimane ema-Olympics. Ngemuva kwalolu daba izikhathi eziningi emincintiswaneni enjalo nakakhulu emidlalweni ye-skiers eyenziwa ku-Bogner suit. Lesi sigqoko kanye nesikhathi esingeke siphumelele injongo yaso yezemidlalo, kodwa namuhla sikhululwa futhi siyizibonelo ezijwayelekile . Ngaphezu kwalokho, ngemuva kokuba ibhizinisi likababa liqhutshelwa yindodana yakhe, abaqambi benkampani baqala ukwethula amaqoqo abesifazane.
AmaJacket Amakhosikazi eBabner
Ngonyaka ka-2012 inkampani yagubha iminyaka engu-80, ehambisana nokugubha iminyaka engu-20 yokuqaliswa kweqoqo lokuqala labesifazane. Ngendlela, izinto zokuqala zabesifazane zaseBogner zaboniswa ngisho embukisweni waseMunich.
Ukwindla kanye namabhakede ebusika eB Bogner kunezinzuzo eziningi:
- Ekuqaleni, zenzelwe ukunikeza induduzo kuma-Olympians. Lo mqondo uye wangena ezembatho zansuku zonke. Amajack alo mkhiqizo alula kakhulu - angakwazi ukugijima, agibele, agijime, aye emvelweni futhi aqiniseke ukuthi ngeke ushise noma ubanda, ukuthi lezi izingubo ngeke zivimbele ukunyakaza.
- Amapayipi aphansi kanye nejezi zeB Bogner zinekhwalithi ephezulu. Okhokho bokukhiqiza kwakungu-skier, ngakho-ke wayazi ngokucacile ukuthi kubaluleke kangakanani izingubo zangaphandle izimfanelo ezifana nokuhlala, ukuhlehlisa, ikhono lokudlula nokukhulula umoya. Namuhla, abaklami benkampani banamathele ezimisweni ezifanayo - ukungashintshi izinga eliphakeme ukuze bajabulise intengo.
- UWilly Bogner - oqhubekayo wecala laseB Bognerov akaziwa nje ngokuthi unomabhizinisi, kepha futhi njengomqondisi. Amabhabakazi ebusika aseBabin, amabhabhu esikhumba eBergner ahlukaniswa ukukhanya nokuklanywa okungeyona encane, ukuqala.
Amaqoqo amabhabhathi e-Bogner
Iqoqo ngalinye lezimoto zeB Bogner liyathakazelisa ngendlela yalo. Kodwa bahlanganisa indlela yabo entsha, ehlukile. Naphezu kokuthi izingubo zalolu hlobo ziwumthombo wemiklamo, kuyasebenza, kulula, yonke indawo.
Zombili izigqoko ezikhanyayo kanye nama-gorge ama-jackets ama-furter amnandi kakhulu, ngisho ne-fashionista efuna kakhulu izothola zikhangayo. Abamele ubulili obuhle bangakhetha kalula njengejackethi yezemidlalo, futhi into enhle kakhulu nge-embroidery, ukuphrinta , ukusebenzisa.
Kubalulekile ukuqaphela ukuthi inkampani iye yahlala iqondiswe futhi manje igxile kubathengi abakhulu. Ngakho-ke, imikhiqizo eyenziwa yiB Bogner, iyabiza kakhulu, kodwa izokwazi ngokunembile ngenhlalakahle yenkosikazi yayo. Futhi lokhu akugcini nje ukuphonsa uthuli emehlweni abanye - okubonakalayo kwangaphandle nokusebenza kwangaphakathi.
| | | |
| | | |
| | | |
