I-brand Columbia Sportswear Company iyaziwa kubantu abakhetha ukuzithokozisa okusebenzayo nokududuza. Inkampani yaseMelika, eyakhelwe ePortland, ikhiqiza izicathulo ezintsha nezembatho ezisebenzisa izinto zokwaziswa zanamuhla kanye nemiklamo yenkampani yokucubungula. Ubuchwepheshe bomkhiqizo obudume kakhulu bubizwa ngo- "Omni-Tech". Yenza izinto zingabi namanzi futhi "ziphefumula", ngakho-ke zisetshenziselwa noma yikuphi ukuzilibazisa okubusika kwasebusika.
Omunye wababusi abaphumelele kunazo zonke ze-brand Columbia yilezi zicathulo. Lapha, abakhiqizi baseMelika banikeze izinhlobo eziningi ezithakazelisayo zezicathulo ezigijima , okuzohambisana nokuchitha isikhathi sokusebenza okusebenzayo. Amashoni akwabesifazane Columbia athulwe ngezihumusho zasehlobo nasebusika, ngakho-ke khetha imodeli efanele ngeke kube nzima.
Ukushiswa kwezingubo zabesifazanekazi Columbia
Abaqambi be-brand ekuqaleni bahlose izicathulo nezambatho, ngakho-ke ama-branded sneakers azoba nomncintiswano oqinile kule mikhiqizo yezemidlalo edumile njengo-Nike, Adidas, Reebok no-Umbro. Ububanzi buhlanganisa amamodeli amaningana ayisisekelo:
- Abakhiqizi basebusika baseChristine. Nazi izinhlobo zohlobo lwezinkinobho kanye namamodeli atholakalayo ngohlobo lwezinyawo zamabusika. Isihloko sesicathulo senziwe ngendwangu engenawo amanzi okuzogcina ukufudumala nokomile ngesikhathi se-adventures ebusika. Izibhamu zaseChina zasebhishi zase-Columbia zinezimpondo eziqinile ezenziwe yi-Omni-Grip ehlanganisiwe ye-rubber eyakhiwe, ehlinzeka kahle kakhulu kunoma iyiphi indawo.
- Ama-sneakers zasehlobo Columbia. Isihloko sesicathulo senziwa ngomshini wokuphefumula ngezingubo zokufaka izingubo ze-textile zokulungiswa okuhle kwezinzwane nezinyawo. I-midsole, eyenziwe ngobuchwepheshe be-Techlite, iqinisekisa ukwehlisa isisindo sezicathulo, ukusekelwa kwezinyawo nokwehla kwehla. I-sole iyakwazi ukuthatha imivimbo lapho ihamba, ivikela unyawo endaweni engafanele. I-insole kanye neyodwa yilawa manzi aphelele.
Isici esivelele sezicathulo ezivela Columbia kukhona ukuma ngokucacile ukuma ukuhamba eside. Izikebhe zinezinto ezidingekayo ukuze unciphise umthwalo ezinyaweni futhi ziqinisekise ukuthi i-microclimate enhle ngaphakathi kwe-sneaker. Ngaphandle, izicathulo zilula futhi zilula. Ezinhlobonhlobo zasebusika, imibala ye-beige ne-gray igcwele, kepha ngezinye izikhathi ukufakwa okukhanyayo kwe-pink, okwesibhakabhaka nokuphuzi kwenziwa. Ukuqoqa izicathulo zasehlobo kunemikhono ekhanyayo futhi enomsoco (obomvu, obomvana, ophuzi).
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