Induduzo, isibindi nokuziphatha ngokobulili yisiqubulo segama elidumile emhlabeni wonke uCalvin Clein. Izingubo zakhe azigcini nje ngokukhululekile, kodwa futhi zihlelekile. Isici esiyinhloko esitholakalayo senkampani ibhande elibanzi elinesisindo sezinkozi, okwaba uphawu lwazo zonke izingqoqo zamaphini angaphansi kwamadoda nabesifazane. Ngo-1982, umlinganiso waseMelika uMarki Mark noKate Moss babhekene nezinkampani zangaphandle zokukhangisa, ezifaka lesi sici esisezingeni eliphezulu kakhulu. Yiqiniso, ukukhangisa okunjalo akuzange kubonakale, ikakhulukazi engxenyeni esondelene nayo yangasese, futhi izingubo ze-brand zaqala ukuhlakazeka njengamaqebelengwane ashisayo. Ingeniso yenkampani ikhule ngokuphawulekayo, izingubo zikaKelvin Klein zaqala ukudayiswa ezitolo zaseMelika.
Mayelana nomlando womkhiqizo
UCalvin Klein wasungulwa ngo-1968 nguKelvin Klein nomngane wakhe uBarry Schwartz. Ekuqaleni kwakuyisitolo sokuhlenga izingubo zangaphandle zamadoda. I-firm yayiseceleni kwehhotela e-New York. Ngo-1970, uphawu lweCalvin Klein lwaqala ukukhiqiza izingubo zabesifazane, ukwethula isambatho samadoda emidlalweni yabesifazane. Kodwa ukuthandwa okukhulu kohlobo lukaCalvin Klein kwaletha iqoqo lezingubo zangaphansi. Inkampani yokukhangisa isolwa ngokungaziphathi kahle ngokobulili nokuziphatha ngokobulili, umphakathi uvuseleleke ngemizimba engenazo izinwele, kodwa isidingo sabathengi sakhula ngokuzenzekelayo. Namuhla le nkampani ibhekene nokukhiqizwa kwezembatho kanye nezicathulo kuphela, kodwa futhi izesekeli namafutha. Iminyaka engama-35 uKelvin Klein uhola umbuso wakhe. Ekuqaleni kuka-2000 wanikeza iqoqo lakhe lamuva eNew York.
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Ama-short shorts ama-shorts amaKalvin Klein
Izibhulu zezinsikazi zikaCalvin Klein ezinamaqembu amakhulu, mhlawumbe eyisibonelo esitholakalayo yenkampani. Eqoqweni lamadoda nabesifazane ngokuqinisekile kunezinhlobonhlobo zelineni nalesi sici somkhiqizo. Ama-shorts amabhinqa ahlelekile futhi akhululekile, kodwa kudingeka ukhumbule ukuthi le model imbukisa yenza izintambo zakho zifinyelele futhi unciphise imilenze yakho.
Amapentikazi angabesifazane uCalvin Klein
Ngemva kokukhishwa iqoqo lakhe lokuqala lezingubo, umklami owenziwe yinto evamile yansukuzonke yento - into yokufisa. Kwamamodeli amaningi wesifazane, umugqa wesilisa uqagela. UKelvin Klein uphonsela abesifazane ngokuzikhethela okhethweni. Imikhiqizo enemfashini kanye nekhwalithi yalolu mkhiqizo ihlukaniswa ngokulingana okuhle kakhulu, ukusika okucacile kanye nezindwangu zobuchwepheshe. Ekukhethweni okukhulu kwamamodeli ungathatha amahlumela, ama-tangs, ama-thongs nge-logo engaguquki kwi-band elastic.
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