I-BCBG MAX AZRIA iyinhlangano ehlonishwayo yaseMelika eveza izingubo zabesifazane nabesilisa, izicathulo nezesekeli. Lo mkhiqizo uhlanganisa ukuxilongwa kweYurophu kanye nentando yeningi yaseNtshonalanga. Umsunguli wayo ungumFulentshi onomsuka waseTunisia.
Iqembu le-BCBG Max Azria
U-Max Azria wazalelwa eSfax (eTunisia) ngoJanuwari 1, 1949. EParis, umndeni wathuthela ngo-1962. Imfashini yaseFrance yamthakazelisa umfana, futhi wanquma ngaphandle kokungabaza ukuba ngumklami. Iqoqo lakhe lokuqala, wabonisa ngo-1970. Ngo-1981, uMax wathuthela e-US, enethemba lokungena ezweni lomfashini ophezulu.
Ema-80s, umklami ushada nomfiki waseRussia - uLyubov Matsievskaya, owenza naye indlu yefashini Bon Bon Bon Genre ("isitayela esihle esihle sengqondo").
I-brand BCBG Max Azria yasungulwa ngo-1989. I-boutique yokuqala yavulwa eLos Angeles ngo-1993.
Njalo ngonyaka inkampani iyaqhubeka futhi ikhulise, umugqa wezembatho zentsha wezemidlalo usanda kuhlanganiswa ekukhiqizeni. Sekuyisikhathi eside, umklami owaziwayo wathola ugqozi ovela ku- Audrey Hepburn , ekwakheni izingubo ezinhle, iziketi, izigqoko nezingubo.
Isiqubulo senkampani "ukumangala, ukunqoba futhi sicela!"
Ababongi balo mkhiqizo bangamadumela anjenge: Sharon Stone, Madonna, Angelina Jolie, Drew Barrymore nabanye abaningi.
Izembatho BCBG Max Azria - ukunethezeka nokuhleleka!
Iqoqo lehlobo lasehlobo le-BCBG Max Azria lenzelwe abesifazane abangenakuvinjelwa nabesifazane abashadile. Izambatho ze-monochrome zihanjiswa, ezihlotshiswe ngesikhumba sokufaka. Inhlanganisela ehlakaniphile yemisindo ekhanyayo nge-classic emhlophe, emnyama, neye-coral ne-gray iholela ekujabuliseni. I-Romanticism yengezwe yizinto eziphezulu, amahlombe avulekile nokukhala.
Izembatho zeBBCBG Max Azria zigcizelela ubufazi kanye nobuhle. Kuqoqo elisha, uMax uxhume isikhumba esinzima nesilika esithambile. Ama-blouses amahle angama-lace ahlanganiswe nesiketi esikhwameni sepenisi esikhumba, noma izigqoko zesikhumba ezingenakekelwa nge-skirts ye-airy. Okuqakathekile okukhethekile kweqoqo elisha yizibhande eziningi ezikhona cishe zonke izinto.
Futhi inkampani inikeza izicathulo ezinhle - izicathulo ezinhle-izikebhe, izicathulo ezikhangayo, ama-flats nama-moccasins.
Ngaphandle kokugqoka, lo mkhiqizo uveza izithelo nezimbali ezimibalalayo kwabesifazane, kanye nezesekeli nezitayela zokugqoka.
Izambatho zeqoqo le-BCBG Max Azria lika-2013 zizokujabulela wonke ama-fashionista afuna ukuhlanganisa ubudlelwane besifazane nokuziqhenya.
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