I-brand ye-Footwear yase-Italy ASH yadalwa ngo-2000 futhi namuhla imikhiqizo yayo ayithandwa kakhulu eYurophu nase-Asia kuphela, kodwa naseMelika. I-Kes kusuka ku-Ash ihluke ngokuphawulekayo kusuka kumamodeli eminye imikhiqizo. Abaqambi besimo senkampani bazama ngaso sonke isikhathi, babonisa ngonyaka ngomphakathi ngemiphumela engavamile futhi ekhangayo yomsebenzi wabo. Ukudumisa okukhulu kunkampani kungacatshangwa ukuthi umculi uMadonna wayegqoke izinkinobho zakhe ngenye yezenzo zakhe, okuqinisekisile izinga eliphezulu lelesi sikhwama.
Ziyini, ama-ASH?
Zonke izicathulo ze-ASH zingahlukaniswa zibe izinhlobo ezimbili:
- Ngomuntu oyedwa.
- Emgqeni.
Uma izicathulo ezisezintabeni zijwayele, khona-ke ama-sneakers on the wedge ase-Asch yindlela entsha ngokuphelele, okwenziwa inkampani yase-Italy. Lo mkhiqizo wanquma ukubeka izicathulo zezemidlalo zakudala epulatifomu kuqala. Okungadingeki ukuthi, ama-Sneakers ase-Italy, njengoba manje abizwe, isinyathelo esibhekene namamodeli aseMelika ashicilelwe (Adidas, Nike)? Ngisho namanje ama-sneakers on the tank ka-Ashk abhekwa njengento elula kakhulu, njengoba abakhiqizi bebenza hhayi kuphela ekubukeni kwezicathulo, kodwa nangokusebenza kwawo.
Ukwakha izicathulo zabo, inkampani isebenzisa izinto ezihlukahlukene, okubonakala ukuthi, akuyona indawo ezitsheni zezemidlalo:
- i-atlas;
- i-suede;
- ama-rhinestones;
- isikhumba.
Akuyona engaphansi kokuqala kanye nomhlobiso. Ngakho-ke, isibonelo, i-ASH ikhiphe izintambo eziningi zamakhosikazi emgodini kanye nethimba elilodwa, lapho kusetshenzwa khona amabhande esikhundleni sokuphoqa. Ngombala whisky wesikhumba obushelelezi, i-cappuccino noma i-classic brown ibukeka ngaphezu kokukhangayo nokuqala. Isixazululo esinjalo sokuklama sinikeza uhlamvu isicathulo, futhi alukwenzi kube lukhulu noma lukhanyise kakhulu. UMark naye wakhiqiza onobuhle obuningi emhlabathini owodwa, lapho izintambo zifaka khona izinkinobho ezinkulu zensimbi ngaphandle. Izinkinobho zezinhlamvu zombala wensimbi kwendwangu yendwangu yombala ka khaki unesiqondiso esihluke ngokuphelele kunesimo sangaphambilini. Baye bathola ukuthandwa phakathi kwentsha kanye nabamele abancane bezinsizwa, njengoba amasinki namanje ehlotshiswe nge-embroidery ekhanyayo. Futhi ekuqoqweni kwenkampani kukhona izicathulo ezinemibala:
- ophuzi;
- obomvu;
- i-blue;
- i-orange.
Amamodeli anjalo ahlotshiswe ngezimbambo zensimbi, izinsimbi zomzimba, hhayi ezinkulu, kodwa ukuhlobisa okubonakalayo.
Ungakhohlwa abaklami kanye nemikhuba yamuva yombala, okhiqiza izinsimbi zekhanda ezivela e-ASH enkundleni yemibala yegolide neyesiliva.
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