Inkampani ye-American Converse yasungulwa ngo-1908 edolobheni laseMalden, eMassachusetts, yindoda okuthiwa uMarcus Mills Converse, owayesesebenze iBoston Rubber Shoe, umkhiqizi wezicathulo zasebusika. Kusukela ngesikhathi sokusungulwa kuze kube namuhla inkampani inezinkinga eziningi. Mhlawumbe enkulu kunazo zonke zalawa kungabizwa ngokuthi yi-bankruptcy, okushiwo umshini ngonyaka ka-2001. Kodwa kakade ngo-2003 U-Converse wathenga inkampani eyaziwa kakhulu i-Nike, futhi kuze kube namuhla lo mkhiqizo uhlala ngaphansi kokulawulwa "komsindisi" wawo. Kusukela ngaleso sikhathi, ezinye izinguquko ekudalweni ziye zaziswa, nakuba le nkampani yaqhubeka ikhiqiza amamodeli endala, ama-classics ama-sneakers asebelokhu ethanda izwe lonke. Ake sihlolisise ukuguqulwa kwamakhosikazi, futhi sizokwazi ukuthi kungani bathandwa kakhulu futhi kungani, ngaphezu kokulula, amantombazane athile abakhetha ngisho ngisho nezithende.
Amanki wesifazane Axoxisana
Induduzo. Njengoba kuboniswe ngenhla, amasinki alo nkampani ayamangalisa kahle. Izingibe kuzo azikhukhumezi, futhi ukuguqulwa okungajwayelekile lapho ugoqa izinyawo. Ngakho uma udinga izicathulo ezikhululekile zokuhamba ngokuzungeza umuzi noma ukuhamba ngezindawo, izicathulo ze-Converse yiyona ndlela engcono kakhulu ongayinika. Ngaphezu kwalokho, kudingekile ukuphawula ngokwehlukana nakwabesifazane abaxoxisana nabathengi, okwenziwa yinkampani kungekudala, mhlawumbe ithonywe yi-Nike. Kodwa lezi zinebe zihle ngoba zigcinwe ezinye zezici zesikhumba esidala, ezihlanganiswa kuzo nge-design and fashion.
Isitayela. Ukuguqulwa sekuyisikhathi eside kuba uphawu, ngakho-ke isitayela sabo, nakuba kuvamise ukuvame ukungena minimalism, kuyabonakala futhi kuthandwa emhlabeni wonke. Akusizi ngalutho ukuthi abaculi abaningi be-rock bathanda lolu hlobo lwezingodo, kanye nabo bonke abantu abasha, futhi ngokuvamile abantu abadala. Ukuzikhethela ukuguqulwa, ungayeka ukunakekelwa kokubili kumamodeli we-classics nakuzo zonke izinto ezintsha zakamuva, ezihlukile ekudalweni okucacile - phakathi kwemikhiqizo yalenkampani uzothola isitayela oyithandayo. Isibonelo, ukuguqulwa kwesifazane omhlophe okulula kubonakala kuhle emlenzeni. Bayoba ukwengeza okunomusa nokunhle kwesithombe. Akukho ukuguqulwa kwamakhosikazi amancane nokumnyama okwakungcolile futhi afanele cishe noma yisiphi isitayela sokugqoka , futhi ngokuqinisekile kunoma yiluphi uhlobo lombala. Ngaphezu kwalokho, kubalulekile ukuphawula nokukhunjulwa kokuguqulwa kwabafazi, okungukuthi ukuphakama kokuphakama nokunethezeka. Futhi phakathi kweqoqo leminyaka yamuva, ungathola amasinki aqhakazile ngezinhlobonhlobo zamaprinta namaphethini azogcizelela ukuqala kwakho nesitayela esiyingqayizivele, hhayi nje izicathulo, kodwa ingxenye engafanikiwe yesithombe sakho.
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Yini okufanele ugqoke ukuguqulwa kwabesifazane?
Ngokuvamile, amasinki kukhona uhlobo lwejazi elihambisana nonke. Uma emashumini eminyaka edlule babhekwa njengento yokudlala yezemidlalo kuphela, manje amantombazane amaningi ayagqoka izingxoxo hhayi ngejebe kuphela, kodwa ngisho nezingubo. Futhi konke ngenxa yokuthi izitebe eziphathekayo kunoma yisiphi isithombe ziletha i- "zest" yangempela.
Isibonelo, ukuguqulwa kwesifazane omhlophe okuphansi. Ungasho i-classic. Uma uzibeka nge jeans neTekhthi, uzobukeka ulula, kodwa ubukeka. Ukuze uthole isithakazelo, ungagcwalisa isithombe ngesigqoko sokwethenjelwa nesigqoko esincane phezu kwehlombe lakho. Kodwa uma ufuna ukubukeka ngokucophelela futhi ukhethe, xhuma ama-sneakers amhlophe angama-White we-Converse nge skirt noma ingubo. Kumele uqaphele ukuthi i-chic ekhethekile ikhona esithombeni, lapho ama-sneakers ehlangene khona ne-chiffon ekhanyayo.
Futhi qaphela ukuthi abaphansi, noma njengoba kubizwa, ukuguqulwa kwamantombazane amafishane kuhlangene ngokugcwele nama-leggings kanye nama-jeans e-skinny, futhi amamodeli aphezulu ahambisana kahle neziketi ezifushane nezifinyezo.
Futhi ngezansi ku-gallery ungabuka izithombe zezinye izithombe eziphumelelayo ngezingxoxo ze-Converse.
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