I-Coco Chanel brand ayiyona nje enye into emakethe yezemfashini, ingomunye wabasunguli bemfashini, umdali wayo uyinkosikazi. I-Fashion House yakha izingubo ezihle kakhulu ezenziwa ngezikhathi ezijwayelekile, nezicathulo, izikhwama kanye nezesekeli ezivela ku-Chanel zenzelwe ukwenza izingubo zilungiswe ngisho nakakhulu. Awukwazi ukungazinaki nokuhlobisa i-Chanel. I-stylish futhi ihlelwe, ngaphandle kokuthinta okwesabisayo bayalingana nantombazane yangempela.
Umlando wemfashini: ukuhlobisa uShanel
Ekuqaleni, u-Etienne de Beaumont wasebenza ngemidwebo ye-bijouterie, eyayiveza ubude obude obudumile beglasi elimibalabala. Kamuva, i-Fulco di Verdura ixhunywe emsebenzini futhi phakathi nalesi sikhathi isitayela somkhiqizo weChanel nge-antitic strictness ne-Byzantine motifs iqala ukuvela emikhiqizweni. Umkhiqizo odumile kakhulu ngaleso sikhathi yi-cuff ngesiphambano seMalta.
Ngama-1920, ubucwebe beChanel bwenziwa yi-Maison Gripoix. Amaqoqo asebenzisa ingilazi yaseVenetian, kuqala kunikezwa izinhlobo zezemvelo: izinyosi, izimbali, izimvemvane. Khona-ke isikhathi sokubambisana noPaul Irib siqala. Ngaleso sikhathi uChanel wanquma ukusebenzisa amatshe ayigugu ekuhlobheni, okwakuqala ukuphikisana nezimiso zawo.
Imihlobiso yesitayela se-Chanel
Ukuhlaziya yonke umlando wezingcwecwe ze-Shanel, ungahlukanisa imikhiqizo yezithonjana eziningana, okungabizwa ngokuthi "ubuso bomkhiqizo":
- I-Byzantine stylistics. Umdwebo odume kakhulu wezinhlobonhlobo zeCoco Chanel. Lapha, amatshe amaningi anemibala, amaparele nezakhi zethusi nezakhelwe zisetshenzisiwe. Yonke imikhiqizo iwukhuni ngamabomu futhi idala ngokweqile.
- Amabhukwana. Lesi sitho sitholakala kuwo wonke amaqoqo e-Chanel Fashion House. Umklami wabiza ukuthi i-brooch iyinhlobonhlobo yomhlaba wonke engaxhunyaniswa ne-cuffs, isigqoko nengubo.
- Pearl ubuhlalu. Ukusabalalisa ubuhlalu obumhlophe emigqeni eminingana kanye nomfanekiso wesigcawu somkhiqizo ngesimo samahhashi amabili ahamba phambili kukhona ubuhlalu obudumile obuvela ku-Chanel.
Ngaphezu kwalezi zakhi, amakhonksi, izindandatho namasongo nazo zaziwa.
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