Umdwebi odumile waseMelika u-Tommy Hilfiger unombono othakazelisayo kunayo yonke yezindlela zanamuhla. Isekelwe ekuqondeni okuzwakalayo kokuklama kwezambatho zansuku zonke kanye nokukhetha kwamamodeli. Ngakho-ke, uTommy ungumsekeli wezinto aziphakamisile, izicathulo nezesekeli azange zihle kuphela futhi zifake imfashini, kodwa futhi ziyasebenza. Ngokufanayo, uthatha amamodeli ukuze akhombise amaqoqo akhe: amantombazane akufanele abe mncane kakhulu futhi amude kakhulu. Imingcele enjalo yizo zonke izilinganiso ezivela ku-Hilfiger zihambisana noDade Hadid, nakuba uGigi ubambisana ngokubambisana futhi akathinteki kuphela yesikhulumi, kodwa futhi nebhizinisi lokuklama.
Konke kwaqala ngo-2015
NgoSepthemba 2015, isimanga esingavamile sasilinde abalandeli be-brand Tommy Hilfiger. Izambatho kulesi sikhulumi azethulwanga nje ngamantombazane anemikhawulo yezimodeli, kodwa futhi ngezingubo "ezingafani". Phakathi kwabo kwakukhona odadewabo uHadid, okubandakanyeka kwabo akuzange kuvunyelwe isikhathi eside ngumqondisi wokudala, kodwa uHilfiger wawavikela. Ngemva kwalokho, kwaziwa ukuthi uGigi noTommy baqala ukusebenza ekudalweni kwezimpahla zokugqoka nezesekeli. Ngandlela-thile, umklami oneminyaka engu-65 ubudala ukhulume ngomsebenzi nomfanyana omncane:
"Ngami, uGigi uyisimo esihle sowesifazane wesimanje. Ngitshele bonke osebenza nabo isikhathi eside ukuthi amamodeli namantombazane empilweni ahlukene kakhulu. Ubani othungela izingubo zakho? Udinga ukubheka kancane ngokuhlukile emfashini. Kufanele ukuletha injabulo hhayi kumdali kuphela, kodwa nakumthengi. Gigi Angithandi nje ngaphandle, kodwa futhi ngaphakathi. Ngangijabulela ngempela ukukhuluma naye mayelana nomklamo. Imibono yakhe iyathakazelisa kakhulu futhi intsha. Senze umsebenzi omkhulu. "
- U-Bella Hadid enkulumweni yomagazini iHarper's Bazaar wakhuluma ngokuzilibazisa, i-paparazzi kanye nobuso bakhe obukhulu
- UGigi Hadid ushintshe okungaphezu kokuqashelwa esiqongweni se-Italy Vogue
- UGigi Hadid noZane Malik bavuma!
Izithombe zokuqala zeqoqo elisha
Okumele kubonwe abalandeli be-Tommy Hilfiger brand kuyamangalisa ngempela. Izembatho zenziwa nazo zonke izitayela zemfashini, kodwa zisebenza kakhulu. UGigi ubonakale phambi kwamakhamera abathwebuli bezithombe ngezindlela zokudoba, zombili zihlangene futhi zihlukene. Ngaphezu kwalokho, abalandeli bazobona izingubo ezindizayo ezinamaphesenti ahlukene, ezenziwe ngezindwangu ezinobuningi bokuphrinta, ibhomu, kokubili ama-denim nokukhonta, ama-overalls amahle, amashirts, njll. Uma sikhuluma ngezindlela ezihamba phambili emikhiqizweni ethunyelwe, kunezinto eziningi kuzo, lapho kuhlanganiswa khona umdwebo, i-applique kanye ne-jeans. UGigi ngokwakhe uchaze lo msebenzi noTommy Hilfiger kanje:
"Yilokhu okuhlangenwe nakho kwami kokuqala njengomklami futhi, ngivuma ngobuqotho, ngithole injabulo enkulu kulo. U-Tommy ungumfundisi omuhle kakhulu, ongabonanga kuphela futhi watshela, kodwa futhi wayenesithakazelo emibonweni yami. Ngicabanga ukuthi sinesibopho esihle kakhulu. "