UHelut Lang ungumdayisi owaziwa kakhulu owake waba khona emhlabeni we-haute couture iminyaka engaba ngu-40. Nakuba ibhizinisi lalo mkhiqizo alizange lihambe kahle kakhulu, njengamanje lo mkhiqizo unezinombolo ezingabonakali kubalandeli emhlabeni jikelele futhi uletha inzuzo enkulu kubanikazi bamasheya abo.
Umlando womkhiqizo
Umsunguli walo mkhiqizo, umdwebi wezithombe wase-Austria uHelut Lang kusukela eminyakeni eyishumi neminyaka ubudala wayekuthanda ukuzakhela izingubo zangempela yena nomndeni wakhe. Njengoba engakafiki eminyakeni engu-21, le nsizwa yakwazi ukuvula studio yayo yemfashini eVienna ngo-1977 nakuba yayingenaso isakhiwo esikhethekile.
Ngemva kwesikhashana, isitolo sokuqala savulwa enhloko-dolobha yase-Austria, eyaba yinto ethandwa kakhulu nge-Viennese ngonyaka. Phakathi naleso sikhathi, ngaphesheya kwe-Austria, inkazimulo yemikhiqizo yomkhiqizo ayizange iphume isikhathi eside. Ngokokuqala ngqa ukuqoqwa kwezingubo zabesifazane ngaphansi kwe-brand Helmut Lang kwahanjiswa umphakathi jikelele eParis ngo-1986.
Ngemuva kwalokho, ukuhlanganiswa kwemikhiqizo yomkhiqizo kwandiswe - amamodeli wesilisa, izicathulo nezesekeli zombhali zanezelwa ezembatho zabesifazane. Nakuba lo mkhiqizo wenza kahle kakhulu, ngo-1999 uHelutut wathengisa isigamu samasheya ayo ekukhathazeni okudumile ePrada . Eminyakeni emihlanu kamuva, washiya isikhundla sakhe futhi wadlulisela izinsolo zikahulumeni ku-brainchild Prada Group.
Lesi senzo senza ukuthi kuvele ukuwa kwe-brand Helmut Lang, kodwa ngonyaka ka-2006 kuthengwa yinkampani yaseJapane i-Link Theory Holdings. Kusukela ngalesi sikhathi abaqondisi bokudala benkampani entsha baba umlingani uMichael noNicol Kolose okwathi isikhathi eside baqhubeka namasiko kaHelutut Lang futhi bakwazi ukuphefumula impilo emisha kwimikhiqizo yakhe.
Imikhiqizo uHelut Lang
Yonke imikhiqizo ye-brand Helmut Lang ibonakala ngokulula okulula, ukukhwabanisa nokunciphisa. Izambatho zabesifazane kanye namadoda alo mkhiqizi imikhiqizo eyodwa yembala yembala emnyama nemhlophe ikhona, futhi ingxenye enkulu yezicathulo zenziwa esitokisini esinezintambo noma ezithende ezizimele.
Ukuziqhenya komklami nakho kwasakazeka ezweni lezinhlaka. Ngo-2000, i-brand Helmut Lang yakhipha i-Eau de Parfum iphunga eliyingqayizivele yabesifazane, futhi ngemva kwalokho - i-Eau de Cologne yamadoda. Ngemva kwesikhashana kwakukhona izinhlobo ezimbili - i-Velviona yabesifazane ne-Cuiron yamadoda. Ngesikhathi uHelutut Lang eshiya umhlaba ophezulu, ukukhululwa kwazo zonke izinambitheka kwaphela, kodwa ngo-2014 baphinde babona ukukhanya, begcina amafomu okuqala.
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