"Ukuhlambalaza kwe-Organic": imikhiqizo yomkhiqizo uJessica Alba ibhekwa njengengozi empilweni

Umlingisi uJessica Alba uphinde unezinkinga ezinkulu. Inkampani ephethwe yiyo, udinga ukukhokha amakhasimende isinxephezelo semali esihlaba umxhwele - amadola ayizigidi eziyizinkulungwane ezimbili. Inani liyamangalisa, akunjalo? Kodwa-ke, kunalokho idumela elonakalisiwe lomkhiqizo, elidalwe inkanyezi.

Ukushicilelwa kusuka kuJessica Alba (@jessicaalba)

Konke kwaqala ngo-2015. Iqembu lamaklayenti wangaphambili enkampanini ye-Honest yenkampani ebumbene ngenhloso yecala. Iveza isimangalo sekhwalithi yezimonyo ezivela elangeni. Ngemva kwesikhashana, bahlangene nabathengi abadangele, ababa namahloni ngezinga lezingane, izinsipho kanye nejel.

Ukushicilelwa kusuka ku-Honest Company (@honest)

Ukuphepha kokudla komntwana okubuzwayo

Lesi simangalo asikhathali. Kuleli qembu uvumelane nabazali bezingane abazondla ukudla okungokwenyama ezivela ku-Honest Company. Ukuchazwa komkhiqizo kubonisa ngokucacile ukwakheka kwawo: imikhiqizo enobungozi. Kodwa ukuhlolwa kwaveza umphumela ohluke ngokuphelele. Ukudla kwezingane kuqukethe okubi futhi, ngaphezu kwalokho, izinto eziyingozi.

Ukushicilelwa kusuka ku-Honest Company (@honest)

Funda futhi

Ukuhlolwa kwalandelwa yinkantolo entsha.

Yebo, isimo sinzima kakhulu. Lezi zinqubo zizophazamisa kakhulu idumela lomdlali odumile, ngoba uye wazenza ngokuphindaphindiwe njengomlondolozi wekhwalithi yezimpahla zomkhiqizo wakhe. Ngaphezu kwalokho, igama likhethwe yi-Honest Company ehambisanayo - "Inkampani Ethembekile". Ubani manje okholwa kuJessica?