Ezweni lanamuhla, amafasitela ezitolo eziningi agcwalisa izingubo zabakhiqizi bomkhiqizo. Lokhu akumangazi, ngoba umthengi angaqiniseka ngekhwalithi yayo, kanye nokuthi lokhu noma leyo mininingwane yekhabethe yenziwe ngokuhambisana nemikhuba yamanje yamanje. Amamodeli angamanje angeke acabange ukuphila kwawo ngaphandle kokugqoka izingubo eziphathekayo, ezakhiwe ngamagama adumile. Kodwa-ke, izinkampani eziningi ezidumile emhlabeni wonke zidayisa izingubo, izicathulo kanye nezesekeli ezihlukahlukene ngezintengo ezihle kakhulu. Ikakhulu kunazo zonke e-Yurophu, inkampani yaseSweden eyenza ukukhiqizwa nokudayiswa kwezingubo ezisezingeni eliphezulu i-H & M, inikeza imikhiqizo yayo ngamanani angabizi, ngakho-ke cishe wonke umuntu angakwazi ukuyikhokhela.
Umlando we-brand H & M
Namuhla, amakhulu abadwebi basebenza ekwakheni izingubo zentando yeningi, izicathulo, izesekeli, izimonyo ngisho nezindwangu zasekhaya. Nokho, umlando wenkampani waqala ngo-1947. U-Erling Persson wasungula inkampani edolobhaneni elincane laseSweden laseVästerås. Khona-ke lo mkhiqizo wawubandakanya ekwakhiweni kwezingubo zabesifazane kuphela. Ekuqaleni, inkampani yayibizwa ngokuthi uHennes. Ngo-1968, inkampani yandisa imikhiqizo eminingi, ngenxa yokuthengwa kwezakhiwo eStockholm. Kusukela ngaleso sikhathi lo mkhiqizo ubizwa ngokuthi uHennes & Mauritz futhi ukhiqiza izingubo zabesifazane nabesilisa.
Kusukela ngo-1970, izitolo zenkampani azitholakalanga kuphela eSweden, kodwa nakwamanye amazwe amaningi aseYurophu. I-brand ye-H & M yayilokhu ithandwa kakhulu, futhi izingubo kwakuyinto ethanda abantu baseYurophu abaningi. Ema-80, indodana kaPerson yadlulela kubaphathi benkampani. Ukuthengisa izingubo ngezindleko eziphansi ngaphandle kokukhishwa kwekhwalithi kwakuwumqondo wakhe, okwenze ukuba inkampani ibe impumelelo emangalisayo. Imikhiqizo yomkhiqizo yaqala ukusabalala emhlabeni wonke, futhi inani lezitolo lilinganiselwa ezinkulungwaneni.
Ngawo-2000, izitolo ezintsha zavuleka ngamunye. E-Russia, i-H & M yenkampani nezingubo zayo zafika ngo-2009. Lo mkhiqizo waqala ukwenza ngokugcwele imikhankaso yokukhangisa ema-90s. Khona-ke ama-posters akhe ayanyatheliswa emaphephandabeni, emaphephandabeni, asakazwa emaphosta emigwaqo futhi ema. Ngokubambisana, izidumbu zomhlaba nezithombe zathandwa, phakathi kwazo nguClaudia Schiffer . Ukwakha amaqoqo ambalwa, abaklami abakhulu abafana noKarl Lagerfeld, uRoberto Cavalli, uStella McCartney nabanye abaningi baqala ukumenywa.
Iyini isimiso senkampani edumile?
Inkampani eyaziwayo i-H & M ikhiqiza izingubo eziphezulu kakhulu nezanamuhla ezisezingeni eliphansi kunazo zonke. Kuyo yonke iminyaka yokuba khona kwayo, lo mkhiqizo uhambelane namazinga aphakeme kakhulu wekhwalithi. Naphezu kokuthi inkampani iqondiswe emakethe enkulu, lokhu akuthinteki nakancane izinga lemikhiqizo. Yilokho okwavumela i-H & M ukuba izuze ukuthandwa okunjalo. Sekuyiminyaka eminingi, i-H & M ikhiqize izinhlobonhlobo zebhulukwe, ezithandwayo kakhulu, ngoba zihambisana kahle ncamashi.
Isiketi esivela ku-H & M asiyona isidingo esincane, ngoba ngokuvamile abaklami bamelela izinhlobonhlobo ezihlukahlukene kakhulu ezingagcizelela ubufazi futhi zenze isithombe senziwe kuqala. Isambatho esivela ku-H & M singasiza kunoma yisiphi isimo futhi ngesikhathi esisodwa sikunikeza ngokubonga okuhle kakhulu ekunqunyweni kwangempela. Ijazi noma ijazi H & M ngokuqinisekile lizosiza umnsalo kokubili isitayela classical futhi esivamile . Ngesikhathi esifanayo, ungakhetha imodeli evumelana kahle nesitayela sakho kanye nambitha. Kungagqunywa ngento yokugqoka efana ne-H & M jeans, leyo nkampani iphinde ibe ne-assortment enkulu.
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