Abesifazane abaningi baphupha ngesikhwama saseNtaliyane noma esinye isikhwama sase-Italy. "Cochinelli" - inkampani eyaziwa kakhulu ekwakheni izesekeli, izama ukuthola izinkomba eziqhakazile kakhulu nezokunethezeka zobulili obuhle futhi zinikeza ababukeli bayo izikhwama zabesifazane abangeke bakwazi ukushiya abangenandaba nanoma iyiphi i-fashionista.
Umlando wenkampani kaCoccinelle
I-firm yasungulwa eParma ngasekupheleni kwekhulu lama- 70 leminyaka ye- 20. Kwakuyinto nje yokusebenzela isikhwama esincane, esekelwe umndeni wakwaMazzieri. Namuhla, lo mkhiqizo ubhekwa njengabalingiswa phakathi kwabakhiqizi base-Italy bezikhwama nezesekeli. Kunama-boutiques angaphezu kuka-70 emhlabeni wonke, okuvumela abesifazane ukuba bajabule futhi bazihlanganise.
Ibhizinisi elincane lomndeni seliye laba yinkampani enkulu eyaziwayo ngenxa yokuthi izikhwama zabesifazane "Cochinelli", ngisho naphezu kwezikhathi ezinzima zalabo abasunguli, bebelokhu behlelwe ngekhwalithi ephezulu futhi enhle. Ngokuqondile ngoba umenzi akashintshananga amakhophi ashibhile, ngoba, naphezu kwakho konke, agcinwe idumela lakhe nesitayela esingenakulinganiswa, igama elithi "Cochinelli" lathola ukuqashelwa okunjalo phakathi kwabesifazane. Ekupheleni kweminyaka engu-90, lo mshini ube yinkampani yomhlaba wonke futhi manje imikhiqizo yayo ingathengwa yonke indawo. Ngendlela, iRashiya isungule oxhumana nabo - umklami omusha ovela ezweni lakithi u-Alexander Terekhov ngo-2012 wadala uConellielli onobuhle obuningi.
Izikhwama ze-brand "Cochinelli" - izici
Izimiso ezisemqoka zalolu shicilelo kusukela ekuqaleni kwe-firm yilezi:
- ukulula;
- ukunemba;
- ukunaka okukhulu imininingwane;
- ukusetshenziswa kwebasebenzi labasebenzi kanye nomsebenzi wemisebenzi ekwenzeni izikhwama.
Noma yisiphi isikhwama se "Cochinelli" sibheka i-laconic futhi singenangqondo, kodwa sikhokisisa, lezi zesekeli ziyasebenza, kodwa ngesikhathi esifanayo zihlanjululwe futhi zihle kakhulu, njengokungathi i-Italy ngokwayo yayingumkhiqizo walo mkhiqizo.
Izikhwama zabesifazane zenkampani ethi "Cochinelli" nazo zingachazwa njengezothando, nenhle. Bayiqedela ngokuphelele futhi baqedele isithombe se-lady wesimanje sanoma yimuphi ubudala. Ngokuvamile, izikhwama ezinjalo zikhethwa ngabantu abanobubele nabomoya abazethemba ngokwabo, abaye bazuza impumelelo ethile.
Ngendlela, njalo ngonyaka umkhiqizo awukhiqizi kuphela iqoqo elisha lezikhwama, kodwa futhi izicathulo, amabhande kanye nezinye izesekeli ezihambisana ngokuphelele ukuze kutholakale umnsalo ophelele ngosizo lwe "Cochinelli".
Ukuqoqwa kwezikhwama "Cochinelli" - usuku lokunethezeka nobuhle
Ngokungaqondile, umkhiqizi omkhulu weCopellielli wakhetha amakhasimende akhe eminyakeni engu-30 eyedlule, lapho ekhuphukela e-Olympus kuphela - bangabesifazane abacebile abangakwazi ukuthenga into enhle kakhulu nabesifazane banoma yikuphi ukuchuma abangakwazi ukugqoka izinto ezimbi, ezingathandekayo . Ngendlela, kaningi, lo mkhiqizo ukhethwa ngabesifazane besifazane, ibhizinisi lebhizinisi ngenxa yokuthi liqoqo lalo mkhiqizo ukuthi amamodeli amaningi aphansi futhi asebenzayo.
I-firm njalo ikhiqiza amamodeli angaba ngu-300, ngakho-ke isikhwama semfashini "Cochinelli" ungathenga okungenani yonke inkathi, isikhathi ngasinye siqondiswa ukuthanda kwabo, futhi ngezinye izikhathi - ama-vagaries amancane.
Izikhwama zase-Italy azikhiphi imfashini, ngakho-ke, isikhwama lesikhumba "Konchinelli" siyithenga elihle kakhulu lesigqoko sakho esizokujabulisa isikhathi eside, sizokusiza ubuhle nokusetshenziswa okulula, utshele abanye mayelana nokunambitheka kwakho okuhle nesifiso sokubukeka njalo, intombi yakho oyintandokazi.
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