Kusukela emikhakha yezingubo zabesifazane namuhla ungakha ibutho lonke - ubude bezinhlu zamagama buyamangalisa ngesilinganiso salo, futhi kubonakala sengathi azikho abesifazane abaningi kangangokuthi le mikhiqizo ingaba ngu-100% ewusizo. Yingakho ebhizinisini lemfashini kukhona imithetho yakhe yokuziphendukela kwemvelo - ezinye izimpawu zimi ngaphezu kwalabo kuphela hhayi ngokuzikhethela, kodwa futhi ngentengo, ikhwalithi yezingubo kanye neminye imingcele.
Isilinganiso sezimpahla zokugqoka ngokusho kweBrandZ
I-BrandZ iyi-database enkulu ye-brand kanye nedatha kulabo abangaphezu kuka-650,000 abathengi kanye nama-23,000 brand. Kusukela ngo-2006, i-BrandZ isiqalile ukukala ukulinganisa kwezimpahla, lapho izikhundla eziyi-100 zinikezwa khona futhi zonke izinto ezivela ezigabeni ezahlukene zibandakanya. Ake sithole ukuthi yiziphi izimpahla zokugqoka ezifakile kulolu hlu lwasemhlabeni wonke.
- Indawo engu-26 - owokuqala kwinkampani yokulinganisa, ukuthengisa izingubo, izicathulo nezesekeli - uLouis Vuitton. Kusemkhakheni we "ukunethezeka", futhi kubiza amaRandi ayizigidi ezingama-24,312. Lokhu akumangalisi, ngoba izikhwama zenkampani - into yezinkanuko zabesifazane ezivela emhlabeni wonke, ngaphandle kokucabangela izingxenye ezikude kakhulu, empeleni, lapho umqondo wemfashini usencane.
- Indawo engu-57 - i-Nike. Abantu bathanda ezemidlalo, futhi uNike uyasiza ukwenza kube lula. Yiqiniso, lokhu kungenye yezinkampani ezithandwa kakhulu ezemidlalo emhlabeni wonke, futhi ukulinganisa kwayo okuyizigidi ezingu-13,917 zamaRandi kulungile.
- Indawo engu-62 - i-H & M. Ngaphandle kwezingubo zenkampani yaseSweden, akukho ukubika okulodwa emigwaqweni yemigwaqo - ababhuli bezithombe, abathwebuli bezithombe kanye namamodeli afana nezingubo ezihamba phambili ze-H & M, futhi banikezwe isilinganiso senkampani kanye nentengo ($ 13,006 million), kuyiqiniso ukuthi uthando lwabo ludala kakhulu futhi unamandla kakhulu.
- Okwesine kuhlu lwethu lwemikhiqizo yabesifazane, futhi ngo-71 kulesimo seBrandZ - Hermes. Izikhwama eziyingqayizivele kanye nezikhwama ziphoqa abesifazane emgqeni, zihlala iminyaka eminingana, futhi mhlawumbe kulinda isikhathi eside futhi kuthinta ukulinganisa kwenkampani - kuphela 11,917 million dollar.
- Indawo engu-86 - i-Zara. I-tycoon yaseSpain, umnikazi kaZara Amancio Ortega, uyakwazi ukwakha ibhizinisi ukuthengisa izingubo ezingashadile zentsha. Esikhathini sesigaba sesabelomali, ukulinganiswa kwezigidi eziyizigidi ezingu-10,335 kuwumphumela omuhle.
- Indawo engu-90 - Ama-Paff-Dreams. Lo mkhiqizo ulinganiselwa ku-$ 9,600 wezigidi, futhi usanda kuleso simo seBrandZ, esiyingxenye yokugqoka.
Imikhiqizo engcono kakhulu yokugqoka nguForbes
U-Forbes wayehlale enombono wakhe ngezici ezihlukahlukene zokuphila, futhi amehlo abo awadluli ngezimpahla zokugqoka. Ngakho-ke, izinto ezidumile zokugqoka ze-Forbes zivame ukumelelwa ukulinganisa okuningi:
- Gucci.
- Louis Vuitton.
- Burberry.
- Chanel.
- I-Versace.
- Prada.
- I-Dior.
- Alexander McQween.
- Giorgio Armani.
- Ralph Lauren.
- Hermes.
- I-Dolce & Gabbana.
- Salvatore Ferragamo.
- Dunhill.
- UCalvin Klein.
Imikhiqizo yezimpawu ezidume kakhulu nezitayela ezivamile
Uhlu lwezimpahla zomhlaba zezingubo lungalungiswa futhi ngesisekelo esihlukile, isibonelo, ngesitayela:
- Zara;
- U-Calvin Klein;
- I-Dolce & Gabbana;
- Giorgio Armani;
- I-Dior;
- Prada;
- I-Versace;
- Chanel;
- I-Burberry;
- Gucci;
- Louis Vuitton ;
- I-NAF-NAF;
- Ukuqagela;
- Lacoste;
- UMorgan;
- Kugcinwe;
- Alexander McQween;
- I-H & M;
- Zara;
- I-OGGI;
- I-Mango;
- Sela;
- I-Colin;
- I-Topshop;
- Chloe;
- Columbia;
- Givenchy;
- Kenzo;
- Kira Plastinina;
- Mexx;
- Miu Miu;
- UMonica Ricci;
- Bheka okusha;
- U-O'stin;
- I-Savage.
Imikhiqizo ethandwayo yengubo yabesifazane engabizi
Izambatho ezingabizi futhi ezifashisayo zingathengwa kusuka kulokhu okulandelayo:
- Zara;
- I-OGGI;
- Sela;
- I-Colin;
- I-Mango;
- I-Topshop;
- Bheka okusha;
- I-Savage.
Imikhiqizo engcono kakhulu yezingubo zabesifazane kusukela esigabeni "sezingubo zangaphansi"
Uhlu lwezinkampani zokugqoka ezizenzekelayo ezenzelwe ukwenza izingubo zangaphansi zilandelayo:
- Lormar;
- Imfihlo kaVictoria;
- Milavitsa;
- Ukuncintisana;
- I-Agent Provocateur;
- Chantal Thomass;
- Intimissimi.
Uhlu lwemikhiqizo eyaziwayo yezemidlalo yabesifazane
Uhlu lwemikhiqizo ethandwayo yemidlalo yabesifazane endaweni yokuthunyelwa kweSoviet ibonakala kanje:
- I-Adidas.
- I-Nike.
- Puma.
- Reebok.
- Columbia.
- Esprit.
- Xoxa.
Lolu hlu lumelela wonke amabhizinisi angcono kakhulu emhlabeni wezemidlalo.
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