Umqondo wokudala inkampani yaseMelika Apparel ekukhiqizeni izingubo kungokwaCanada Dov Charny. Sekuyiminyaka engamashumi ayisishiyagalolunye wazisa izinto zaseCanada ezivela eCanada, wazithengisa kulabo ababengafuni ukugqoka izingubo zaseRussia. Akazange aqede ukuqeda eyunivesithi, ngakho-ke, eboleka imali kubayise, uCharny wanquma ukukhiqiza izingubo zangaphansi, amasokisi, iziqongqo kanye namatekisi. Ngonyaka ka-1997, lapho isitolo sokuqala sase-American Apparel sivuleka, lo mshini wawuhlanganisa izingubo, izicathulo, izesekeli ngisho nama-nail polishes. Umshini we-American Apparel uhlukile kwabanye ngokuthi ukukhiqizwa kugxile kwelinye ifoni eLos Angeles, futhi ukuqaliswa kuyenziwa kwinethiwekhi yayo yokuhweba. Le yinkinga engavamile uma ubona kuzo zonke izinto ilebula elibhalwe e-USA.
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Ochwepheshe ababaza ukuthi izingubo ze-American Apparel ziyadingeka ngenxa yokukhangisa okugqugquzelayo. Ukuqhuba imikhankaso yokukhangisa, abaphathi bezimpawu bamema abantu abadumile bezithombe zobulili ezingcolile, abakwa-transgender, amantombazane nabesifazane baseminyakeni yobudala bomhlalaphansi. Kuyisifiso sokucasula ukuthi yisona sizathu sokuthi umkhiqizo uhlale unzima kakhulu ukusinda, ngoba njalo ngonyaka izingubo zikhangiswa ngaphansi kwezigwegwe, kanti uDev Charny uphoqeleka ukuba akhokhe imali. Umsunguli wenkampani uvame ukusola ngokuhlukunyezwa ngokocansi, kodwa lokhu akukwazi ukufakazelwa ngenxa yesigatshana esifanele mayelana nokungabonakali kwezingxabano esivumelwaneni esisayinwe yibo bonke abasebenzi base-American Apparel. Kodwa umsunguli we-brand akazami ukubhebhethekisa isimo, ukulinganisa emkhakheni wezinto ezivunyelwe.
Ukuthukuthelisa izingubo
Ifilosofi yase-American Apparel isekelwe ekucaseni nasekukhululeni okungenamkhawulo, okubonakalayo ekugqoka. Ukusekela umphakathi we-LGBT, i-American Apparel ikhiqiza T-shirts ngemibhalo efanele. I-jeans ne-American Apparel ayithandwayo kakhulu, iningi layo liqinile, ligcizelele ngokuma umzimba wesifazane. Akusekho esidlule, lo mkhiqizo wenza okuhlukile, ukukhulula iqoqo lama jeans omama . Lezi zithombe zamahhala zifuna kakhulu, ngoba ziyisimo. Naphezu komgomo wezindleko ezithengisiwe, izingubo ezivela kumaqoqo amasha zithengiswa masinyane. Uthando olukhethekile lwamantombazane lusetshenziselwa iziketi ze-tennis nezicathulo zase-American Apparel, ezivumela ukudala izithombe ezivusa amadlingozi. Ngendlela, uma udinga i skirt yobude obude noma imodeli phansi, brand American Apparel ngeke bakwazi ukunikela noma yini. UCharney ukholelwa ukuthi izingubo kufanele zivulekele futhi zibe sexy njengoba kungenzeka.
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Kodwa isifiso sokwethusa asisho ukuthi abathandi besitayela esivinjelwe kakhulu ngeke bakwazi ukuthatha izingubo eziqoqweni eziningi ezinikezwa abesifazane besimo emhlabeni jikelele nge-American Apparel brand. Izigqoko ezithandekayo zobulili emgqeni we-pastel, iziketi zezingubo, ama-lacy crochet-tops kanye nama-lace ama-blouses nazo zihanjiswe ekukhonkisweni kwenkampani.
Eminyakeni embalwa eyedlule, inkampani yanezela izikhwama ezihlukahlukene zebhantshi kanye nezintambo. Ukuba nesigqoko sakho isikhwama sezithunywa noma isikhwama se-American Apparel, kulula kakhulu ukudala iminsalo ethandayo yansuku zonke! Izembatho ezenziwe yi-brand yaseMelika zilungele amantombazane amancane angenamahloni okubonisa ukuthi ayedwa futhi alungele ukuhlolwa kwefashini okuvusa amadlingozi.
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