Ukuze ube ngumnikazi wezingubo, izesekeli, izicathulo noma imikhiqizo yamafutha, okhiqizwa yi-fashion house uGeorgio Armani, wonke umuntu cishe amaphupho. Naphezu kwamanani aphakeme kakhulu, izimpahla ngaphansi kwalesi brand zifuna kakhulu. Lokhu kuboniswa yizinto ezingaphezu kuka-2 000 boutique branded Giorgio Armani SpA, evulekile emhlabeni jikelele. Njengamanje, lo mkhiqizo uthuthukisa imigqa eminingana, phakathi kwalapho i-Armani Jeans line nayo imelwe khona.
I-jeans yangempela i-Armani
Ukuqaliswa kwe-Armani Jeans line kwenzeka ngo-1981. Izambatho ezivela kuma-denim kanye ne-jeans yasekuqaleni evela kuGiorgio Armani zashaya ngokushesha. Ezinyangeni ezimbalwa kamuva, uGiorgio Armani wavula owokuqala eMantian boutique Emporio Armani. Phakathi kwezinye izinto, amamodeli avela emaqoqweni we-Armani Jeans line nawo ayethulwa kuwo. Ngendlela, namuhla i-jeans evela kulo mgca idayiswa kuma-Boutique Emporio Armani (Emporio Armani).
Ekuqaleni, umklami akazange aphambuke emigodini yama-classic, ekhulula izinhlayiyana zokusika ngokuqondile ngamaphakheji amahlanu ohlelweni lombala oluhlaza okwesibhakabhaka nohlaza okwesibhakabhaka. I-classic yama-blue ne-black jeans i-Armani yayingabizi kakhulu, njengoba indlu yefashini yabekwa iqoqo le-Armani Jeans njengelinye isigaba samanani. Ngokuhamba kwesikhathi, umklami wayezocabangela isikhundla sakhe, ngoba iningi lamantombazane namantombazane angaphansi kweminyaka engama-30 bacabanga ukuthi amamodeli ajwayelekile ayengafuni. Umsunguli wezimpawu zomhlaba odumile uye wathi kaningi ukuthi imfashini ayiyona into ehlukile. Yenzelwe ukuthi wonke umuntu abe nethuba lokugqoka izingubo ezinhle futhi eziphezulu. Kusukela ngasekupheleni kuka-90, i-jeans i-Armani Jeans isiqalile ukushintsha. Ngokuyinhloko ububanzi bezitayela nemibala uye wanda.
Indlela yokwahlukanisa okuqala kusuka ekukhohliseni?
Ukuze uqiniseke ukuthi ngaphambi kokuqala, kufanele uhlole ngokucophelela i-jeans e-Armani. Ithegi yangaphakathi, elihlanganiswe nebhande, kufanele lidwetshwe embala omnyama okwesibhakabhaka. Kulo, i- Armani Jeans brand ichaza ifonti emhlophe ngegama eligcwele lomugqa ohlangothini oluphambili nesifinyezo se-AJ nge-purl. Ngaphezu kwalokho, ithegi ihlotshiswe ngomfanekiso wesimboli sendlu yefashini - inyoni enamaphiko.
Yiqiniso, zonke i-jeans i-Armani Jeans zenziwa nge-quality dense denim, enemibala enembile. Ukugxila kuwo wonke amamodeli ngisho, ngaphandle kwezintambo ezihamba phambili. Intengo yeningi yentando yeningi ye-jeans - lokhu akusona isizathu sokuhlolwa komgangatho wemikhiqizo, kusho umsunguli wenkampani uGiorgio Armani SpA, okuyinto engamashumi ayisishiyagalombili nantombazane engadala ubuciko obuhle.
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