Ukuze ususe amamodeli angama-nude kuma-jeans wokukhangisa, mhlawumbe, asungulwe umklami odumile uK Kelvin Klein. Ngemuva kwalo, le baton yayithathwe ezinye izimpahla zokugqoka, futhi iminyaka eminingi le nqubo yokukhangisa ephumelelayo inezinto ezahlukene. Kulo nyaka, umshini we-Replay wanquma ukudubula amamodeli kwezinye i jeans, umema u-Irina Sheik, uStella Maxwell noJoan Smalls ukuthatha izithombe.
Umlando omhlophe nemininingwane encane
Mayelana nendlela yokuhambisa i-jeans kangaka, ukuze bakhunjulwe futhi bafuna ukuthenga, bacabange ngazo zonke izinkampani ezikhiqiza lolu hlobo lokugqoka. I-Trademark ye-Replay, kulo nyaka, yanquma ukugcizelela ukuphelela kwamamodeli we-jeans nobuhle bamantombazane abamele iqoqo le-TOUCH ekwindla / ebusika 2017.
Ukuze basebenze kuma-posters wokukhangisa, umcimbi odumile wabathwebuli bezithombe uMert Alas noMarkus Piggott bamenywa. Futhi hhayi ngeze, abathwebuli bezithombe babezikhandla ngokuphumelelayo nomsebenzi: Shake, Maxwell no-Smalls babengenasiphelo, futhi kusukela ezingutsheni ababengabona i-jeans kuphela. Abakwa-Entourage abathwebuli bezithombe bakhetha abamhlophe, beqokomisa ukuxilongwa kweqoqo elisha. Zonke izithombe zazishisa kakhulu, amanye amantombazana akhonta, afaka amabele ngezandla zabo, omunye nomunye noma izivini ezingabanjwanga.
- U-Krissy Tagen ubiza u-Irina Sheik "Owesifazane Ohle Kunabo Bonke Emhlabeni"
- Ukubukeka kuka-Irina Sheik e-Cannes Film Festival kwaholela ekukhulumeni okuningi ngokukhulelwa kwakhe
- Umbhangqwana ophelele: u-Irina Sheik noBradley Cooper ku-Met Gala 2018
Iqoqo le-TOUCH - i-jeans ehlukile
Ngemuva kokuthi iseshini sesithombe sesiphelile, ummeleli we-Replay brand wakhuluma ngaphambi komshini, wathi:
"Ukuqoqa Ukuthinta - iJean eyingqayizivele. Ukuzikhethela kwabo ukuthi zenziwe ngendwangu encane, ebushelelezi neye-ultra-soft egcizelela zonke izintelezi zesibalo sesifazane. Izinto zokwakha ezisetshenziselwa ukuqoqa zinikeza umphumela "wesikhumba sesibili" futhi zenze i jeans ibe mnandi futhi ikhululeke ngangokunokwenzeka. I-Jeans ingathengwa ngezi-4 ezihlukahlukene: i-skinnels enezinga eliphakeme kakhulu, eliphansi, elikhulayo, futhi elincishisiwe. Imibala ye-jeans nayo iyahlukahluka - evela ku-indigo futhi emnyama kuya emhlophe nokukhanya okwesibhakabhaka. "