I-brand brand eyaziwa kakhulu yaseSweden i-H & M, eyenza futhi idayise izingubo, iphinde ithola phakathi kwesikhalazo. Inkinga ikuloluhlu lwezombusazwe olungalungile kwezombangazwe lwemikhiqizo yenkampani.
Uvukile ngalokhu ekuseni ushaqeka futhi uhlazekile ngalesi sithombe. Ngicasuliwe kakhulu futhi ngeke ngisebenze @hm kusaba khona ... pic.twitter.com/P3023iYzAb
- Iviki (@theweeknd) ngoJanuwari 8, 2018
Iqiniso lokuthi i-H & M ibonisa ngokucacile izitayela ezingenampilo, yakhangisa abasebenzisi bokuxhumana nomphakathi. Ukuqoshwa kuvele ku-Twitter. Abasebenzisi be-Intanethi abanakekele baphawula isithombe somfana omnyama ogqoke i-sweatshirt eluhlaza obhalwe phansi e-Coolest Monkey e-Jungle. Lingasetshenziswa ngokuthi "i-monkey epholile kunazo zonke emahlathini".
Kuyacaca ukuthi lolu hlobo lwezixazululo ezibukwayo lubonakala lunomsindo, ngoba eminyakeni embalwa edlule, abamnyama bathathwe ukuqhathaniswa nezinkawu.
Ingabe lehlaya aliphumelelanga, noma labo abathengisi be-brand yaseSweden babengazinaki?
Ukuxolisa nemiphumela emibi kulo mkhiqizo
Yiqiniso, ukuphathwa kwenkampani akukwazanga ukungazibali i-resonance, eyabangelwa isithombe esingaqondakali. Isithombe nomfana sisuswe kusayithi, kodwa lokhu kudayiswa kwempahla kakade kunemiphumela emibi yenkampani!
Enkundleni kwakukhona nokuphawula okuvela ku-H & M:
"Siyaxolisa kakhulu ukuthi lesi sithombe sithathwe, siyazisola ukuthi size nale phrinta. Sisususe lesi sithombe kuzo zonke iziteshi zokuxhumana, isinyathelo esilandelayo ukususwa kwezimpahla kusuka kunethiwekhi yonke yokuhweba. "
Kodwa-ke, izinkinga seziqalile kakade - umculi weThe Weeknd, owokuzalwa waseTopiya, uthe uphula ubudlelwane bebhizinisi nomkhiqizo. Iqoqo lokugcina elihlangene le-Weeknd ne-H & M lakhishwe ezinyangeni ezimbalwa ezedlule. Kubonakala sengathi kuyoba yileyokugcina ngempela. Nakhu okushiwo umculi wezindaba ngalokhu ku-Twitter:
"Ngivuka ekuseni, ngiya kuyi-intanethi, futhi nangu! Ngathola imizwa eminingi, kuhlanganise ukuthuthumela, ukudumala, amahloni. Ukubambisana kwami ne-H & M sekuphelile. "
Qaphela ukuthi umkhiqizo we-H & M udume ngokubambisana ngokubambisana nabadumile bezithombe nabadumile. Ngezikhathi ezihlukahlukene, le nkampani yenze izingubo ezifanayo noCarl Lagerfeld, uRoberto Cavalli, uMadonna, uKylie Minogue, uLana Del Rey noKaty Perry.
- U-Bella Hadid noThe Weeknd bahlangana eCannes
- I-Weeknd isichitha isikhathi nomuntu ongaziwayo ehhotela
- U-Bella Hadid uhlangana ne-ex-isoka lakhe uKendall Jenner
Kuyafaneleka ukuvuma ukuthi abakhiqizi bezembatho zaseSweden abonakala bengakwazi ukufunda emaphutheni abo. Ngakho-ke, ngo-2015 babesolwa kakade ngokubiza amamodeli amhlophe - abathwali bezithombe ezinhle zohwebo lwabo. Ngaphezu kwalokho, kunombono emphakathini ukuthi i-H & M isebenzisa ukusebenza kwabantwana ezindaweni zayo zokukhiqiza ezisemaphandleni aseNingizimu-mpumalanga Asia ngaphandle kwemingcele.