Inkulumo ethi Vera Pelle, engabonakala emasakeni amaningi ase-Italy aphakeme, hhayi kuphela ekhuluma ngenkampani ehlanganisa abakhiqizi abaningana bezimpahla zesikhumba, kodwa futhi ukuthi lo mkhiqizo wenziwe ngezinto zokwakha zemvelo.
Izici zesikhumba izikhwama zebesifazane Vera Pelle
Ngo-1997, izesekeli zaqala ukukhiqizwa, ezibhekene nenqubomgomo ephansi yamanani, amandla amakhulu nesikhumba esithambile ne-trademark Vera Pelle, okusho ukuthi "isikhumba sangempela".
Okokuqala, kufanele kuqaphele ukuthi izimpahla ezinalezi zinhlamvu ziyatholakala kuwo wonke intombazane. Ngempela, inzuzo yabo enkulu ngaphezu kwezinye izikhwama zesikhumba yintengo yeningi yentando yeningi (kufika ku-$ 200). Naphezu kwalokhu, umkhiqizo uzohlala ngaphezu konyaka owodwa. Ngaphezu kwalokho, ikhwalithi yezesekeli ayilona ephansi kunezimpahla zemikhiqizo yezintandokazi ezidumile. Umehluko kuphela yintengo.
Kufanele kuqaphele ukuthi njengenkampani enjalo, noma kunalokho i-brand, i-Vera Pelle ayikho. Imikhiqizo yokufakela kwefektri, okuhlanganisa i-logo eyodwa, ake sithi, umbhalo wokuthunga.
Ngendlela, uVera Pelle usebenzisa ama-workshops angama-26 esikhwameni sokwenza isikhumba kanti nanamuhla ungumkhiqizi womhlaba wonke owaziwayo wezikhwama zesikhumba, amabhande, amabhonki nezinye izinto. Ngaphezu kwalokho, kudingeke ukuba sikhulume ukuthi ngesikhathi sakhiwa izikhwama zesifazane zase-Italian isikhumba sisetshenziswe, esithathwa ngendwangu yemvelo equkethe izitshalo zemvelo.
Ukunakekelwa kwezimpahla zesikhumba
Ngokuba izikhwama Vera Pelle, ezenziwe e-Italy, kanye nezesekeli ezihlukahlukene ezenziwe ngesikhumba, udinga ukunakekelwa okukhethekile. Okokuqala, awukwazi ukusebenzisa izixazululo ezinamandla zokuqeda amathanga. Ngaphezu kwalokho, izikhwama kufanele zigcinwe emabhokisini amakhadibhodi. Imikhiqizo enjalo isaba ukungcola, ngakho-ke kumele iphathwe ngamakhemikhali akhethekile.
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