ULaineine Blanche ungumkhiqizo osemusha waseFrance, ogqoke izingubo zakhe ezibonisa amasiko angcono kakhulu eFrance nasezindabeni zokuthi owesifazane wangempela kufanele abheke kanjani.
Luhlobo luni lomkhiqizo uLa Reine Blanche
I-brand La Reine Blanche (ebizwa ngokuthi "La Reine Blanche", ehunyushwe ngokuthi "The White Queen") yavela eFrance eminyakeni eminingana edlule. Kodwa-ke, kakade kunezimboni kwamanye amazwe, lapho izingubo zinqunywa ngaphansi kwelebula. Isibonelo, esinye sezimboni sisungulwa eRussia. Ukusatshalaliswa okunjalo kwamakhono kusivumela ukunciphisa izindleko zezinto ezithengekayo, ngenkathi singalondolozi ngezinto zokwakha kanye nekhwalithi yokubheka, okubaluleke kakhulu, ngoba inkampani ikhiqiza izingubo zabesifazane zezinga eliphezulu.
Uma sikhuluma ngefilosofi yalo mkhiqizo, abanikazi ngokwabo bathi izingubo zikaLa Reine Blanche zibhekiswe kumantombazane nabesifazane abaneminyaka engama-25 kuya kwengu-40, ibhizinisi kanye nenhloso. Kule minyaka yobudala nobuhle bufinyelela phezulu, kanti amantombazane asekulungele ukwakha umsebenzi, akwazi ukwakha izimpilo zawo futhi afune ukubonakala ehlwengile futhi enhle. Abesifazanekazi abancane abanjalo nabo bamele izethameli ezibhekiswe kulo mkhiqizo. Emkhakheni wezingubo zakhe ungathola izinhlobo eziningi zezinhlobonhlobo ezifanele umsebenzi, ama-aphoyintimenti, imihlangano yebhizinisi ngaphandle kwehhovisi. Abaqambi beFrance base-brand babona intombazane ethi La Reine Blanche ngesimo senkosikazi yangempela: engenakunqotshwa, enhle futhi engenakuqondakala, kodwa enomusa nangowesifazane, kancane kancane engaqondakali, ebonisa isiqhingi sangempela saseFrance.
Ukuphathwa ngokucophelela enkampanini iLa Reine Blanche kanye nemikhuba yamuva yokufashisa. Ziyabhekwa ngokucophelela lapho kuthuthukiswa amaqoqo amasha. Ngakho-ke, ukuthenga izingubo kusuka kulolu hlobo, uzohlale ubheka zanamuhla nezitayela. Ngaphezu kwalokho, iqoqo ngalinye elisha lifana netihloko kulabo abadlulile, okwenza kube lula ukuhlanganisa izingubo ezivela kumaqoqo ahlukene okuphuma kwesikhathi, izinto zizofana ngokuphelele.
Ukuqaphela ikakhulukazi kukhokhwa inkampani iLa Reine Blanche ekukhetheni izinto ezifanele zokuqoqa. Futhi okuthandwa ngaso sonke isikhathi kunikezwa izindwangu zemvelo: isilikhi, ukotini, ilineni. Okubaluleke nakakhulu izinga lokubheka. Izinto ezivelele eziqoqweni zezimpawu ziphelile kahle nokuphikiswa okuphezulu.
Ukuhlanganiswa kweLa Reine Blanche
Ukufakwa kwenkampani kubanzi kangangokuthi owesifazane angenza ibhizinisi lakhe kalula noma ikhabethe elingavamile kusuka ezintweni kuphela kulo mkhiqizo. Kuhlanganisa kokubili izingubo zangaphandle nezembatho zesifazane noma zebhizinisi, iziketi nezigqoko, kanye nezesekeli ezihlukahlukene ezizosiza ukuqedela isithombe.
Okuthandwa kakhulu yiqoqo lezingubo zangaphandle ezivela kule nkampani. Ingubo yezimvu uLee Reine Blanche uhlala kahle kulo mfanekiso, ugcizelele zonke izindonga zendwangu yesifazane, ngenkathi ivuselela kahle ngisho naseqabeni elikhulu. Okufanayo kusebenza nezingubo kanye namabhakethi uLee Reine Blanche.
Uma ufuna ingubo yesifazane futhi elula, kufanele uqaphele izingubo zikaLa Reine Blanche. Izindwangu zazo zihle kakhulu kwabesifazane abanezinhlobo ezihlukahlukene zesibalo, futhi emaqoqweni ehlobo nasebusika kukhona okukhethwa kukho kokubili kwezinsuku, ukusebenza noma ukugqoka nsuku zonke.
Izikhwama zikaLa Reine Blanche zingaba ngobukhulu obuhlukile nokuklanywa. Kusukela ngokwanele futhi kuvinjelwe, okufanelekile ukugqoka ehhovisi, ukuthakazelisa ngokwengeziwe umbala nokuklanywa kwemiklamo emincane kanye nezikhwama ezingaphezulu kwehlombe, okukuvumela ukuba ugqoke zonke izicathulo zezinsikazi ezidingekayo, ngenkathi ungenzima kakhulu.
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