Labo abalandela i-novelties emhlabeni wezemfashini, banesithakazelo ezinhlelweni ezihlukahlukene zokuzivocavoca ezinomthwalo wokusebenza okujulile futhi balandela ukudla okulungile bayazi ukuthi ku-Inthanethi kukhona ibhulogi enezingxenye zabafundi abayizigidi, umdali kaHannah Bronfman. Yile ntombazane, ngendlela, indodakazi yomdlali ovelele uSherry Brewer no-Edgar Bronfman, owayengumholi we-Warner Music Group, owakhetha uphawu lwe-OPI njengenxusa leqoqo lakhe elisha le-nail polish.
U-Suzy Weiss-Fishmann uthe amazwi ambalwa ngoHana
I-OPI brand ezinyangeni ezimbalwa ezedlule zamemezela ukukhishwa kweqoqo elisha lezingubo ze-gel zezipikili ze-OPI GelColor 360, futhi nanamuhla kwakukhona amafomu okuqala avela kumkhankaso wokukhangisa. Umzila omusha unemibala engu-6 kuphela: i-coral, eluhlaza okwesibhakabhaka, eluhlaza, i-tender-violet, i-pink nebomvu. Ngaphezu kwalokho, abathengi bakhuthazwa ukuba bathenge isisekelo se-gel ne-fixer.
Yonke le mikhiqizo iphinde iqalise i-Bronfman. Intombazane ibike phambi komthwebuli wezithombe ngezindlela ezihlukahlukene. Kwakukhona izithombe nama saloni lapho uHanne ebeka khona i-nail polish, futhi nje imidwebo ngokugcizelela ezandleni, futhi imikhiqizo ye-OPI brand isesandleni sikaBronfman.
Ngemuva kokuthi iseshini sesithombe siphelile phambi kwezintatheli, uSusie Weiss-Fishmann, umxhumanisi we-OPI brand, wanquma ukukhuluma, ethi ngoHana:
"Sekuyisikhathi eside sifuna unxusa, ozoba owesifazane othembekile futhi ophumelelayo. Ngaphezu kwalokho, kufanele akhulume ngesitayela, imfashini, futhi-ke, sebenzisa i-nail polish. Ngemva kokuthinta abaningi bezicelo, sakhetha iBronfman. Ngizwile ngale ntombazana, kodwa angikaze ngimhlangabeze ngaphambili. Ngemva kokuqala ukukhulumisana, ngabona ukuthi uHana wenza kahle kuzo zonke izindawo azikhulumayo. Umqeqeshi wempilo onamakhono okwanele usadingeka ukuba afunwe, unguD DJ omuhle, ubhulogi onobuhle obuhle emhlabeni jikelele ... Ngokuvamile, kungenzeka ukuba uhlu lwesikhathi eside. Lona uhlobo lomuntu esasikufunayo. Ngiyajabula kakhulu ngokubambisana noBronfman. "
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I-OPI i-GelColor 360 - umugqa oyingqayizivele wokugqoka i-gel
Ngaphezu komkhankaso omncane wokukhangisa noHana, inethiwekhi ine incazelo yomkhiqizo omusha ovela ku-OPI brand. Kuvela ukuthi iqoqo le-OPI GelColor 360 ngumkhiqizo oyingqayizivele emhlabeni wokugqoka i-gel yezipikili. Okokuqala, lesi simbozo singasuswa ezipikili ezinemizuzu engu-7 kuphela. Lokhu kwenziwa ngezinye izindlela - isisekelo se-varnish. Okwesibili, umkhiqizi uqinisekisa ukuthi ukugqoka kuzokwenyuka futhi kukhanye njengesikhathi sonke sokugqoka esikhwameni. Le-OPI izuzile ngokusebenzisa indlela yesibili - isilungiselelo. Okwesithathu, i-OPI GelColor ama-gel 360 aqinisa futhi avikele i-platinum ye-nail.