Umkhiqizi wezingubo ezehlukene zamadoda, abesifazane nezingane F5 izikhundla ngokwawo njengesiqhingi sase-Italy, kodwa, umlando walokhu brand waqala eRussia. Nakuba lo mkhiqizo ungumsizi we-Intesa Srl, e-Bologna, yonke imikhiqizo ye-F5 ihloselwe ngqo amakhasimende akhuluma isiRussia futhi ihlangabezane nazo zonke izidingo zalesi sigaba samakhasimende.
Incazelo yomkhiqizi we-jeans F5
Igama lomkhiqizo liqukethe ama-5 "F", okusho ukuthi, ngokubambisana nabadali benkampani, yizici eziyinhloko zefashini yanamuhla, okungukuthi:
- fantasy;
- inhlanhla;
- iholidi (festa);
- ifilosofi (filosofia);
- ikusasa.
Kuze kube manje, inkampani inezingcezu ezingaphezu kuka-70 emhlabeni jikelele, lapho imikhiqizo ithengiswa khona. I-Brand F5 isebenza ekwakheni i-jeans nezinye izingubo zamantombazane, abantu abasha kanye nezingane ezineminyaka ehlukene. Ngokuyinhloko, ngaphezu kwamahhashi womhlaba wonke wezitayela ezahlukene, ekukhoneni komkhiqizo ungathola amajackets, ama-tracksuits, ama-shirts, ama-T-shirts, amajackethi, ama-casti, izigqoko nezinhlamvu, izinkambo zokudoba nokuningi okuningi.
Naphezu kokuthi yonke imikhiqizo yomkhiqizo ilula kakhulu, isebenzayo futhi isebenzayo, ihluke kakhulu ukubukeka okungavamile nokugqamile. I jeans yabesifazane F5 iningi lamacala imodeli le silhouette futhi enze umfanekiso umnikazi wayo enomusa futhi elinganiselwe.
Umklami oyinhloko walo mkhiqizo, umklami wezithombe waseMoscow uJulia Myatkovskaya, uhlakulela zonke izinto zakhe ngendlela yokuthi bahlanganise ukuklama okungavamile nokunethezeka okukhulu. Ekuqoqweni kwezingqikithi ezihlukahlukene zama-brand ziqashelwa minyaka yonke, njengokuhamba emhlabeni wonke, ukuphumula, ezemidlalo ezehlukene, ezedlulele, izitayela zomculo, imizwa yothando, imvelo nokunye.
Kulesi simo, imikhiqizo yalo mkhiqizo ihluke kakhulu kwimikhiqizo efanayo kanye nesigaba samanani - izindleko eziningi zezimpahla lapha zihluka kusuka eziphansi kuya eziphakathi. Yingakho inkampani ye-F5 jeans njalo ngonyaka ithola abalandeli abaningi nabalandeli abanamandla emhlabeni jikelele.
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