Umqondo wokuncintisana wavela ngokushesha. Lokhu kungenxa yokuthi yonke imikhakha yokukhiqiza nebhizinisi yaqala ukukhula ngokushesha kuphela ekupheleni kwekhulu lama-20. Noma kunjalo, uhlobo lomphikisana lwalukhona njalo. Futhi hhayi kuphela phakathi kwabantu.
Okusemqoka kokuncintisana ukuthi ukusebenza ngokuphumelelayo kwemisebenzi yezomnotho, zonke izimo zemakethe kufanele zicatshangelwe ukuze kusetshenziswe ukusebenza kahle. Lokhu kungukungqubuzana phakathi kwezinhlangano zebhizinisi, lapho izenzo ezizimele zodwa zazo zilinganiselwe emandleni abanye ukuba bathinte izimo zamakethe. Kusukela esimweni somnotho, ukuncintisana kungacatshangelwa ngezici eziningana eziyisisekelo.
- Njengezinga lokuncintisana emakethe ethile.
- Njengengxenye elawulayo yesimakethe yemakethe.
- Njengendlela ongayinquma ngayo uhlobo lwemakethe yemboni.
Umncintiswano wezinkampani
Izinkampani ezithengisa izimpahla zabo namasevisi emakethe eyodwa zivezwe emncintiswaneni. Lokhu kubonakala ngokungenakwenzeka kokusebenza okuphumelelayo ngenxa yokufuna okungekho emthengi. Ukuze kuqedwe lezi zinkinga, izinkampani zihlakulela amasu ahlukene kanye nezinqubo zokuncintisana ezizofaka isandla ekuthuthukeni komnotho.
Amasu okuncintisana yizinhlelo ezisiza ukufezekisa ukuphakama kunabompikiswano. Umgomo wabo ngandlela-thile udlula izincintisana ngokuhlinzeka ngempahla kanye nezinsizakalo ezidingekayo kubathengi. Kunezinhlobo eziningana zamasu, ngoba zithuthukisiwe zicabangela izici zangaphakathi zebhizinisi, i-sphere lapho lifuna khona ukuthatha indawo yalo nemakethe efanelekile.
- Isu lobuholi bezindleko. Ukufeza lokhu, kuyadingeka ukuthi izindleko eziphelele zokukhiqiza zingumyalo wezinga eliphansi kunalomncintiswano wazo.
- Isu lokuhlukanisa kabanzi. Ihlanganisa ekunikezeni abathengi izimpahla nezinsizakalo ngezakhiwo zabathengi ezingatholakali okwamanje kumikhiqizo efanayo noma izinsizakalo zomncintiswano. Noma ngokunikeza inani eliphezulu labathengi ukuthi abancintisana abakwazi ukukunikeza.
- Isu elihle lokubiza izindleko. Iqukethe ukusatshalaliswa kwezimpahla nokunciphisa izindleko. Umgomo weqhinga elinjalo ukunikeza umthengi umkhiqizo ophezulu wokuthenga umthengi ohlangabezana nokulindela izinto zakhe zokuqala zomthengi futhi udlulele okulindelweyo ngentengo.
Ukuncintisana okuphelele nokungaphelele
Ukuncintisana okuphelele kukhona ezindaweni ezinjalo zomsebenzi lapho kunabathengisi abambalwa nabathengi bohlobo olufanayo lwezimpahla, ngakho-ke akukho noyedwa wabo ongakwazi ukuthonya intengo yakhe.
Imibandela yokuncintisana ephelele
- Inani elikhulu labathengisi abancane nabathengi.
- Umkhiqizo othengiswayo ufana nabo bonke abakhiqizi, futhi umthengi angakhetha noma yimuphi umthengisi wezimpahla zokuthenga kwakhe.
- Ukungakwazi ukulawula intengo yomkhiqizo nomthamo wokuthenga nokudayiswa.
Ukuncintisana okungaphelele kuhlukaniswe izinhlobo ezintathu:
- umncintiswano wokuzimela;
- i-oligopoly;
- i-monopoly ehlanzekile.
Isibonakaliso esikhulu somncintiswano kuba khona emakethe yemthengi efanayo yamabhizinisi amaningana akhiqiza izimpahla ezifanayo.
Ukuthuthukiswa komncintiswano
Ukuncintisana kwezimo zamakethe zamanje kuzuza umlingiswa obanzi, obuningi emhlabeni jikelele. Kunezinhlobo ezintsha nezindlela zokuncintisana, phakathi kwazo, ukuncintisana kwamanani okungewona amanani okwakhiwa, ngokusekelwe kokuphakanyiswa kwemikhiqizo emisha, ngcono, amasevisi ahlukahlukene, nokusetshenziswa kokukhangisa ngokugxila okubanzi. Futhi, intuthuko yesayensi nezobuchwepheshe inomthelela omkhulu ekuncintisaneni, okufakazela ekuqalisweni kwezindlela ezintsha zokukhiqiza ezomnotho, okuqhubekayo kukhulisa isimo emakethe yezimpahla kanye nezinsizakalo.