Ubunikazi kanye nokudalulwa kwezimpawu zenkampani

Isibonakaliso sokuqiniswa kwenhlangano akuyona nje imikhiqizo yekhwalithi ephezulu, kodwa futhi idizayinti ngendlela yokufanisa yamadokhumenti, amagama kanye namabhujiji abasebenzi. Lokhu kuyisitatimende sokusebenza kwethimba kanye nezinga eliphakeme lokuqashelwa. Lesi sitayela senkampani sabizwa ngokuthi "ubunikazi", ngesiNgisi "ubunikazi."

Iyini "ubunikazi"?

Ubunikazi bokudalwa kwezithombe ezikhethekile ezihambisana neqhinga lezimiso zenkampani, ukuthuthukisa idumela nesimo salo mkhiqizo. Umqondo walesi sihloko uhlanganisa izici eziningana:

1. Uhlelo lokuqashelwa.
2. Iqoqo lamasu akhethekile kumklamo wezobuchwepheshe nobuciko odala isithombe sokuqala.
3. Isisekelo esibukwayo sebhizinisi.
4. Iqoqo lemigqa, imilo kanye nezimpawu ezisetshenziselwa ukuhlanganiswa okukodwa.

Umgomo wayo oyinhloko ukuhlukanisa inkampani ohlwini olujwayelekile ngenxa yezithombe ezikhanyayo, ezizoqinisekisa ukuqashelwa kwephawu lokuhweba. Indima ebaluleke kakhulu idlala ngumbono wokwaziswa - ama-nuances okuqala esithombeni, ifomu kanye nendlela okushiwo ngayo uphawu. Izingxenye:

1. Ilogo - uphawu olupende.
2. Ubunikazi bebhizinisi ngumfanekiso obonakalayo.
3. I-Brandbook - ukuphathwa komsebenzi nalesi sitayela.

Iyini "ubunikazi benkampani yobunikazi"?

Ubunikazi bebhizinisi budala uchungechunge olulodwa olubukwayo, oluthinta ngokushesha inkampani efanele, isibonelo esiphezulu yi-apple ye-Apple. Igama elithi "izinkampani" lisho into enkulu ehlukahlukene ehlinzeka ngokuphakama kokuhlala, phakathi kwabalingani bezokuhweba kanye nezimboni zomphakathi wanamuhla. Ngokuvamile lo mqondo ubonakala njengeqoqo lezinto ezibukwayo ezibukwayo nezibonayo ezihlinzeka umbono jikelele ngokubona komkhiqizo, imikhiqizo nemisebenzi yayo.

Ngaphandle kwezingxenye eziyinhloko, ubunikazi bebhizinisi buhlanganisa nezici ezengeziwe zezinkampani ezihlukanisa inkampani kusuka ochungechungeni jikelele:

• isiko;
• ifilosofi;
• ukuziphatha.

Ubunikazi nobunikazi benkampani - yini umehluko?

Abantu abaningi babhekisela kubunikazi njengegama elifanisayo lokuzibandakanya kwezinkampani, kodwa akunjalo. Umqondo othi "ubunikazi" ububanzi kakhulu, kubonisa umbono, amanani nezinhloso zenkampani ngesithombe esisodwa. Isisekelo salesi sithombe yindlela indlela ibhizinisi elibheka ngayo ibhizinisi layo. Ubunikazi benkampani yobumbano lwakhiwe ngendlela eyinkimbinkimbi, ingacabangi nje kuphela imininingwane yenkampani, kodwa futhi ukuhambisana nesilinganiso sombala.

Uyini umehluko phakathi kobunikazi nobunikazi benkampani? Ubunikazi bebhizinisi yi-envelope ebonakalayo yobunikazi, indlela ebonakala ngayo ekusebenzeni. I-logo iyisibonelo sobunikazi, futhi imithetho yokuyifaka kwifomu namadokhumenti kakade isitayela sebhizinisi. Ikhonjiswe kudokhumenti - ibhuku lomkhiqizo, elakhiwe ngokufana ne logo kanye nezinye izingxenye: izikhumbuzo zezinkwa zokudla, izici zombala.

Identity kanye nokufaka uphawu

Abantu abaningi baphinde badibanise umqondo wokwazisa ngegama kanye nokwazisa, nakuba behluke kakhulu:

1. Ukukhwabanisa - isithombe senkampani, umbono wabathengi mayelana nenkampani, inqubo yokwenza lesi sithombe.
2. Identity isethi yamathuluzi akha isithombe: stylistics, ubujamo, umbala.

Ubunikazi bekampani bazama ukuhlukanisa uphawu phakathi kwabanye ukuze abantu bakwazi ukubona ngokushesha inkampani nge logo. Isekelwe embhalweni obizwa ngokuthi "isiqondiso", esibeka izinketho zokusebenzisa izimpawu zomkhiqizo kumabonakude wokukhangisa. Izibonelo zokusetshenziswa okuphumelelayo nokuphumelelayo kobunikazi zinikezwa ukuze abaklami besikhathi esizayo bakwazi ukufunda kumaphuzu amahle nokubi.

Ukuthuthukiswa kwe-Identity

Ukuthuthukiswa kobunikazi kuwumsebenzi onzima, lokhu kwenziwa ngezinkampani ezidalwa ngokukhethekile. Umkhiqizo igama, incazelo yalokho inkampani eyenzayo, isiqubulo kanye nomqondo ohlukile. Ubunikazi bokuqinisekisa ukuthi zonke izingxenye ziyavumelana futhi zisebenze ngomqondo owodwa. Kunezimiso eziningana ezifanele ukwazi kulabo abenza umyalo onjalo:

1. Isithombe kufanele sidalwe sicabange ngokuqondile kwemikhiqizo.
2. I-logo nemidwebo yenkampani kufanele isekele umbono webhizinisi , ungakhohlwa.
3. Zonke izinto zokwakha zenziwe ngesitayela esibukwayo esisodwa.
4. Isithombe kufanele sihlotshwe negama lenkampani ekuboneni kwabathengi.

Identity - izincwadi

Ukwakhiwa kobunikazi kuwumsebenzi ochwepheshe, kodwa bangakwazi ukwenza lo msebenzi kanye nezinkampani ezilodwa ezingakwazi ukukhokhela iphrojekthi enkulu. Ukusiza izintatheli ezinjalo ezishicilelwe izincwadi ezivele zifakazele ukubaluleka kwezeluleko ngokusebenza:

1. Pavel Rodkin. "Identity. Identity Corporate.
2. "Ifonti ku-Identity." Maria Kumova.
3. USergey Serov. "I-Graphics yesignesha yanamuhla."
4. UBenoit Elbrunn. "I-Logo".