Umthengisi ngumcwaningi, umdwebi omusha. Imisebenzi yangempela yaloluchwepheshe ezinkampanini ezahlukene ingahluka ngokuphawulekayo, kodwa isisekelo sabo sinye - ucwaningo lwemakethe, ukuncintisana, abathengi njalonjalo.
Marketer - uyini lo msebenzi?
Ikhulu lama-21 kuthiwa yikhulu lama-abathengi, kepha eRussia "abadayisi" bokuqala babonakala cishe eminyakeni engamakhulu amahlanu edlule, lapho abathengisi abathile beka "amasampula" amancane emikhiqizo noma ngemikhumbuzo yokuheha amakhasimende avamile. Abanye abathengisi bakhangisa amakhasimende mahhala ukudiliva kokuthengwa endlini, abanye - bathatha ama-oda futhi baletha umuntu okudingekayo, ngisho nakwamanye amazwe. Futhi "izikhangiso" zokuqala zingatholakala emaphepheni aseGibhithe lasendulo.
Ukuze uqonde ukuthi umthengisi wenzani endaweni eqinile, udinga ukugxila ezintweni ezithile zenhlangano yesithakazelo. Umsebenzi oyinhloko womthengisi ukusiza ukusebenza kenkampani, futhi ngenxa yalokho, ukwandisa inzuzo. Umhlaziyi wokuthengisa wenza imisebenzi elandelayo:
- iqhuba ukuhlaziywa kwemakethe, ihlola ikhono layo;
- lihlolisisa imboni njengabonke kanye nabancintisana;
- ubikezela isidingo;
- uthuthukisa isu lokumaketha.
Labo abangaqondi, umthengisi - ukuthi ngubani, kufanelekile ukukhumbula ukuthi umuntu ojwayelekile uhlangabezana nemiphumela yomsebenzi wochwepheshe kuleso sinyathelo. Lezi amabhodi kanye namaphosta anokukhangisa, okunikezwayo okukhangayo kumabhonasi kanye nezaphulelo, ezentengiso ku-TV, umsakazo kanye ne- intanethi . Ukuthengiswa kwezitolo, izinhlinzeko ezikhethekile zemiklamo yokuzivocavoca, ama-beauty salons, njll. - konke kuthuthukiswe ngumthengisi ngenhloso eyodwa - ukuheha abathengi abaningi bezimpahla namasevisi.
Imakethe - imisebenzi
Ukuze uqonde ukuthi yini umdayisi okufanele akwazi ukukwenza, kubalulekile ukucabangela imisebenzi yakhe. Umdayisi uqhuba ucwaningo emakethe yokudayiswa kwemikhiqizo noma izinsizakalo ezenziwa yinkampani yakhe, kucabangela ukutholakala kwabancintisana, ihlola izinguquko kubathengi abathandayo, iveza imibiko, icabange ngamasu okuheha amakhasimende noma abathengi.
Umsebenzi ophumelelayo wezobuchwepheshe wokuthengisa kungenzeka kuphela uma kunolwazi olunamandla oluvela emkhakheni wezezimali, ezomphakathi, ezengqondo, izibalo, umthetho wezomthetho, umlando. Kuyadingeka ochwepheshe kulo msebenzi kanye nezimfanelo ezifana nalezi:
- inkumbulo enhle, ikhono lokucubungula ulwazi oluningi;
- ukuxhumana;
- amakhono enhlangano;
- ukucabanga okuhlelekile nokuhlaziya ;
- ukucindezeleka ukumelana;
- ubuciko, ikhono lokuthola isixazululo esingejwayelekile;
- ikhono lokufunda eliphezulu.
Baphi abadayisi abadingayo?
Amasevisi wokumaketha ayadingeka kunoma yimuphi inkampani, eqinile noma esitolo. Ukumaketha ngumsebenzi ohlose ukukhomba nezidingo ezanelisayo. Uchwepheshe owenza lolu hlobo lomsebenzi kumele akwazi ukubala izidingo futhi alungise umsebenzi wenhlangano. Izibonelo zomsebenzi womthengisi ezindaweni ezihlukahlukene:
- esitolo, umthengisi ukhetha ukuthengiswa kwempahla ngokuya ngesikhathi sonyaka, indawo yokuphuma;
- enkampanini yezokuvakasha umchwepheshe wezokukhangisa uhlela imikhankaso yokukhangisa, anqume izikhombandlela ezithandwa kakhulu;
- enkampanini enkulu, umdayisi ubala isidingo, ukuze ukukhiqiza kungasebenzi "esitolo."
Ngabe umthengi uthola malini?
Kungakanani umthengisi - lo mbuzo obalulekile uthakazelisa abafundi abazayo abaye banquma ukufunda lolu msebenzi. Uma ungacabangi ochwepheshe abanegama lomhlaba wonke, izinsizakalo zabo zibiza kakhulu, umholo wesilinganiso womthengisi uguquke phakathi kuka-$ 500 no-$ 1,000. Ngesikhathi sokukhokha okungenani ngokuvamile uthatha abafundi bezolo, futhi ochwepheshe abanolwazi olubanzi kanye nomsebenzi wabo siqu emkhakheni wokuthengisa bangafaka isicelo futhi umholo uphakeme kakhulu kunezinga elilinganiselwe.
Ungaba kanjani umthengisi?
Unesithakazelo ekutholeni lo msebenzi, kunenkinga yokukhetha ukuthi ungayifunda kuphi umthengisi. Ukumaketha kufundiswa emayunivesithi amaningi, kodwa ukukhetha kungcono ukuma ku:
- I-State State Institute of International Relations;
- "Isikole Esiphakeme Sezomnotho";
- Isikhungo Sebhizinisi Nezokuphatha Ibhizinisi le-Academy YaseRussia Yomnotho Kazwelonke Nesevisi Kahulumeni ngaphansi koMengameli weRussian Federation.
Ungaba kanjani umthengisi we-Intanethi?
Umthengisi we-intanethi uhlanganyela ekwenzeni imikhiqizo kwi-inthanethi futhi eheha izivakashi endaweni ethile. Ukuzikhethela kwalowo onguchwepheshe ukuthi kumele abe nolwazi oluhle lobuchwepheshe bezinethiwekhi, bakwazi ukucinga ulwazi oludingekile, aqonde izinkinga ze-design web kanye nobuchwepheshe bokukhokha kwe-elektroniki. Ukuhweba nge-internet marketer kuyanda kakhulu, isazi esiqedile iziqu lapho sithola khona sizokwenzela futhi sifundise izifundo.
Amabhuku omthengisi
Ukutadisha izincwadi ezisebenzayo akudingekile kuphela kubafundi, kodwa nabasebenzi abaqeqeshiwe.
- "Ukukhangisa kokuqukethwe . Izindlela ezintsha zokuheha amaklayenti eminyakeni yobudala ", uMnuz Stelzner. Kusukela kule ncwadi, ungathola ukuthi umsebenzi womthengisi usesimweni sokungazinaki amakhono angenzeka ngamakhasimende angase abe khona.
- «Ukuthengwa kwe-imeyili», D. Cat . Le ncwadi izoba usizo kulabo abahlanganyela ekusakazeni izincwadi zokuphromotha nge-imeyili. Ukuhlanganisa lolu lwazi kuzosiza umsebenzi wesikole, okutholakala emva kwesahluko ngasinye.
- "Ukuthengisa kwe-Sarafan", E. Sernovits . Ngenxa yale ncwadi ungafunda ukusebenzisa igama lomlomo ukwandisa inani lamakhasimende nokuthengisa, ukudala izinto eziphilayo.
- "Ophefumulayo. I-Psychology yezwi lomlomo ", uJerger Berger . Enye incwadi, eyenzelwe ukukufundisa ukuthi ukwandisa kanjani ukuthengisa ngosizo lomsakazo we-sarafan. Ngaphezu kwalokho, uzokhuluma ngemigomo yokutheleleka, lapho abantu bazokhuluma ngakho ngenkampani kanye nemikhiqizo yayo.
- "Isithembiso sokusebenza esiphumelelayo. Isiqondiso esiphelele ", uDkt . Kaplunov . Le ncwadi izokufundisa indlela yokudala iziphakamiso zokuhweba ezisebenzayo.
Abathengisi abahamba phambili
Abathengisi abadumile bezesikhathi esidlule futhi izindlela zabo zancipha kancane kancane emlandweni, ngoba Ikhulu elisha lisho imithetho yalo. Nakhu abamele izinkampani ezinkulu abangazange baphumelele kuphela esikhathini esidlule, kodwa futhi baphinde bangakwazi ukulahlekelwa izikhundla zabo okwamanje.
- Howard Schultz . Waqala umsebenzi wakhe e-Starbucks - ngaleso sikhathi kwakuyinkampani yekhofi. Ube ngumlobi wephrojekthi yokwakha inethiwekhi yezindlu ezidumile zekhofi. I-Life credo - ungesabi ukushintsha isimo sebhizinisi.
- UPatrick Doyle . UMongameli wePizza Pizza Pizza. Ngo-2010, waqala umkhankaso wokukhangisa ozwakalayo ngokubona ukwehluleka kwe-pizza yakhe. Emva kwalokho, inkampani yamemezela ukwethulwa kobuchwepheshe obusha, ngenxa yokuthi ukuthengiswa kwanda kakhulu.
- Tadashi Yanai . UMongameli Okusheshayo Ukugcwala, umdali we-Uniqlo brand. Ukuzikhethela kwalesi sigqoko somkhiqizo ukuthi akuyona imfashini, kodwa kube lula nokusebenza okubekwe kuqala.