Ukuphila ngenkathi yobuningi "ubuchwepheshe", awukwazi ukuzwa kuphela nge-infobusiness - ngokungaqondile, engxoxweni engavamile ehlezi ebhasini, noma emigqeni yokukhangisa "ye-flickering" e-intanethi. Ngokuvamile, igama alidingi ngisho nokuhunyushwa, imali yokuthola ulwazi lwebhizinisi ibhizinisi ngolwazi, ngakho-ke luhlobo luni lokuzikhethela kuwe.
Namuhla, lo mbono usuvele ube yindawo yezohwebo - lapha bathengisa ulwazi oluku-intanethi nokungaxhunyiwe ku-intanethi. Amafomu lapho konke lokhu okukhonzwa khona kungahlukahluka - izifundo zevidiyo nezomsindo, imibhalo, izincwadi, njll.
Kodwa umgomo obaluleke kakhulu wokuthola kwi-Intanethi ohlelweni lwolwazi, kungakhathaliseki ukuthi yisiphi isigaba esikhethiwe, ngaso sonke isikhathi sihlala sinye into - intshisekelo yakho siqu ku-niche ekhethiwe. Ukuze uthole ibhizinisi eliphumelelayo, udinga ukwazi ukuthi ubhala ini noma uthini ngawe, ube uchwepheshe, isazi noma okungenani u-amateur onamandla.
Indlela yokwenza imali kumabhizinisi amancane - indlela yokuphumelela
Ukuze i-infobusiness ibe yiholo lakho kwinethiwekhi, hhayi nje ukuzithokozisa okujabulisayo nokuxhumana nabantu abafana nalokho, kudingeka ucabange kusengaphambili, kusengaphambili, indlela yokuphumelela kwebhizinisi.
Cabanga ngezinto ezibaluleke kakhulu:
- Ukuqwashisa - njengoba sesishilo kakade, i-niche ekhethiwe yesistimu yolwazi kufanele isondele kuwe empilweni. Isibonelo, uma ungumama wezingane eziningi, ungabelana ngolwazi (ngemali) mayelana nokukhuliswa kwezingane. Le niche iyakulungele izibalo zengqondo zomndeni. Noma esinye isibonelo - unqobe isifo esithile esibi (isibonelo, umdlavuza) futhi manje unelungelo lokuthola ulwazi mayelana nendlela owakwazi ngayo ukukwenza. I-niche efanayo izobhekana nodokotela abanolwazi, oye wakwazi ngempela ukusiza iziguli ukuba zinqobe okungenakwenzeka.
- Ukuthandwa kwesihloko ukuthi i-niche yakho iyathandeka kuwe, akusho ukuthi abaningi balungele ukuyikhokhela. Ukuze unqume ukuthandwa kwe-niche ekhethiwe yokwaziswa kobuchwepheshe, kufanele usebenzise uhlelo lwe-voidstate ku-Yandex. Uzodinga ukungena amagama angukhiye ofuna ukuthi abasebenzisi benethiwekhi bakuthole. I-Yandex, ekuphenduleni lokhu, izokunika inombolo yezicelo zaleli gama elingukhiye. Uma isibalo sesicelo esingu-8,000 - isihloko sakho sinenzuzo kakhulu, cishe ngo-1 000 - ungazama ukuthola kukho, kodwa uma ungaphansi kuka-1,000 - kufanele ubuke esinye isiqondiso.
- Sakha umhlabathi - ngaphambi kokuba i-infobusiness iba imali yakho kwinethiwekhi, kufanele uqoqe isisekelo sabathengi - ababhalisile nabantu abakholelwa ekuboneni kobuchwepheshe bakho. Ukuze wenze lokhu, udinga ukwakha iwebhusayithi noma ibhulogi, lapho uzoqala ukwabelana ngolwazi mahhala - ngendlela yezihloko. Uzoba nabhalisile - abantu abazimisele ukukhokhela ulwazi lwakho, ngoba bayazi ukuthi uyakwazi. Ngokufanayo, udala i-audio, ividiyo noma incwadi yombhalo, oyoqhubeka ukuthengisa.
- Ulimi olude - umehluko phakathi kwebhizinisi lesifazane nolwazi lomuntu wukuthi isigamu esiphezulu somuntu sithanda ukuthuthukisa ibhizinisi layo ngosizo lwezintandokazi ze-IT, ngezindlela ezihlukahlukene zokufakela nokukhangisa. Abesifazane - "infobizvumenen" bathuthukisa ubudlelwane obuseduze nababhalisile babo - babelane ngezeluleko zabo ngokungathandeki futhi bakhulume emaforamu amahle, banikeza izeluleko mahhala. Uma izithameli zakho ezibhekiswe kuzo zingabesifazane, udinga ngempela ukubazenze zonke izintombi zakho.
I-niche ethandwa kakhulu yebhizinisi lwazi
Imali e-Inthanethi ohlelweni lwazi lungakwenza ube ozimele - ungasebenza noma kuphi emhlabeni, wabelane ngolwazi - ngesikhathi esikahle kuwe. Yebo, ukuqhuba ama-webinars kanye nezifundo kusho ukufundisa othile ukuthi abesifazane abaningi bathanda ngempela.
Kodwa ukwenza iphupho lenkululeko libe yiqiniso, i-niche yakho idinga ngempela ukuba ifunwe. Ochwepheshe, ukuhweba kwe-shark infob, bakakholelwa ukuthi kunezinhla ezine ezinjalo kuphela:
- ibhizinisi kanye nezimali - izindlela ezintsha zokuthola, amathuba nemibono, ngoba lokhu sekulungele ukukhokha abaqalayo kuphela, kodwa futhi nabamabhizinisi abahlangene;
- uthando nomndeni - ukusesha ingxenye yesibili, iseluleko sokuthi ungashada kanjani, ukukhulisa izingane, indlela yokugcina umyeni kunkosikazi-lokhu kuyathakazelisa abesifazane, ngisho nasemindenini ephumelelayo kakhulu;
- impilo - iseluleko ngokudla, ukudla, ukulahlekelwa isisindo, ukuphumula kanye nokulwa nezifo ezingenakuqhathaniswa;
- iseluleko sebhizinisi e-inthanethi ekwakheni ibhizinisi online, amaphrojekthi e-Inthanethi - konke lokhu okusha, kodwa kakade kudingekile.