Izinkampani zanamuhla ziphoqeleka ukuba zisebenze ezimweni zokuncintisana okukhulu, umqondo oyingqayizivele womkhiqizo kanye nokudala inqubomgomo yayo kusiza ukusinda. Ubunikazi benkampani yenhlangano ingenye yalemininingwane esebenza ngokukhethekile ukudala isithombe esihle futhi ukwandise umholo.
Ubunikazi benkampani?
Phakathi kwemigomo yokumaketha, kunemiqondo yokuthi isethulo akufanele sibe nabachwepheshe be-PR kuphela, kodwa bonke abanye abasebenzi benkampani. Imali engenayo yomuntu webhizinisi ixhomeke kubo, noma yini ayitholayo. Ubunikazi bebhizinisi yisisekelo senqubomgomo yokuxhumana yenkampani. Ngenye yezindlela eziyinhloko zokulwa nomthengi, ngakho-ke incazelo yayo ihlanganisa izici eziningana:
- Ingxenye ebalulekile yokufaka uphawu lokufaka uphawu, ngokuthatha indlela ehlangene yokwakhiwa kwamaphepha ebhizinisi, ukukhangisa kanye namadokhumenti ezobuchwepheshe.
- Iqoqo lezinto ezibukwayo ezichazwe njengezakhi zesitayela zezinkampani ezihlanganisa lonke ulwazi oluvela eqinile libe yindawo eyodwa ye-semantic.
- Ukwenza ukuqashelwa kwezimpawu zesisusa sokuthenga kusuka kulabo abalalele.
Yini ehlanganisiwe kubunikazi benkampani?
Umthamo womqondo ongenhla ubonisa ukuthi uhlu lwazo izakhi luzobe lukhulu. Lo msebenzi, njengokuhlanganiswa kwe-design, uhilela ukuthola izakhi ezakha isitayela sebhizinisi lenkampani. Ngokusho kwanoma yikuphi incwadi encwadini yokufaka uphawu lokufaka uphawu , kufaka phakathi:
- ifomu ngayinye yenhlangano;
- amakhadi ebhizinisi;
- imibala eyisisekelo neyengeziwe yomkhiqizo;
- amafonti omkhiqizo namadokhumenti;
- uphawu lokuhweba;
- logo.
Kungani sidinga ulwazi lwebhizinisi?
Izinhloso ezikhona noma enye indlela yokumaketha, ebizwa imisebenzi yayo. Bembulela incazelo kanye nesiqondiso somsebenzi, kanye nobuhlobo phakathi kwezici zenkampani. Izici ezihlukile zenkampani zihlanganisa imisebenzi elandelayo yesitayela sebhizinisi:
- Ukuhlukanisa umsebenzi . Ukunikezwa kwezimpahla nezinsizakalo kusukela ekumeni okufanayo nokusiza ekuqondeni phakathi kwabo.
- Umsebenzi wesithombe . Ukubunjwa nokukhuthazwa kwesithombe esisheshayo futhi esiyingqayizivele somkhiqizo, ukusebenza ukwandisa udumo kanye nedumela layo.
- Umsebenzi wokuhlanganisa . Ithonya lokungaqondi komthengi ongenakho ngenhloso yokwakheka kwesithombe esihle sokukhiqiza.
- Umsebenzi wewaranti . Umkhiqizi, ohlanganyela ekukhangiseni, ugcwalisa izithembiso umthengi adinga ukuhlangabezana nezidingo zakhe.
Izinhlobo zobunikazi benkampani
Ukuhlukaniswa kwezinhlobonhlobo zemikhiqizo yokukhishwa kwemikhiqizo kwenziwa ngezinhlobo zabathwali bayo. Ihlanganisa zonke izindlela zokuxhumana ngokuthengisa umthengi nabathengi. Izindlela zanamuhla zokuzibonakalisa komphakathi zivumela ukuba sikwazi ukuhlukanisa izinhlobo ezinjalo njenge:
- Ubunikazi bezinkampani zangaphakathi nezokuhlobisa inkampani;
- ukufaniswa kwemiklamo yabasebenzi;
- ukuklama kwezakhi zokupakisha;
- abathwali bekhompuyutha yesitayela sebhizinisi;
- ukukhangisa okunyathelisiwe nemikhiqizo yokunyathelisa.
Indlela yokudala ubunikazi benkampani?
Njengoba ukuthuthukiswa kwesithombe esibukwayo senkampani kudinga ukunyuka komthwalo wemfanelo nokuqonda okukhulu kwezifiso zomthengi, ukuthuthukiswa kobunikazi benkampani kufanele kuwele emahlombe ochwepheshe. Ngaphezu kwabadala, kudinga usizo lwabadayisi, izazi ze-psychologists, ochwepheshe be-polygraph nabaculi. Ithimba lochwepheshe lenza umfanekiso wenkampani ngezigaba eziningana:
- Ukuthuthukiswa . Leli yingxenye ebalulekile lapho kuzokwakhiwa khona ezinye izingxenye zesithombe esibukwayo yenkampani. Amafonti nemibala esetshenziselwa i-logo izofakwa kumakhadi ebhizinisi, izimpawu nakwebhusayithi yenkampani.
- Ukuklama uphawu lokuthengisa . Kungaba ngamazwi, okuzwakalayo, okuqoshiwe, okuvundlile noma okuhlangene.
- Ukuthuthukiswa kwezinhlamvu zamaphepha . Bagcizelela isitayela senkampani yamadokhumenti asemthethweni, ngakho-ke kufanele iqukathe i-logo noma isibonakaliso senkampani.
- Ukudala amakhadi ebhizinisi . Zithandwa ngabanye, kodwa zikukhumbuza ukuthi iyiphi inkampani isisebenzi.
Isingeniso sesitayela sebhizinisi
Imizamo yokufaka uphawu oluphawulekayo lo mkhiqizo ayizange iphumelele, udinga ukwenza imisebenzi eminingi ukuze uyenze. Ukukhuthazwa kobunikazi benkampani akubandakanyi okukodwa, kodwa umsebenzi ohlala njalo wokudala isithombe esiyingqayizivele emehlweni ezethameli, okufaka:
- Izingxoxo ezichazayo nezisebenzi zenkampani;
- amasheya amakhulu okudluliswa kwezakhi zesitayela ekugqoka, izimpawu kanye nemibhalo yenkampani;
- abambe izethulo noma imibukiso;
- ukudalwa kwemikhumbuzo.
Amabhuku ngesitayela senkampani
Izincwadi zokubhala ekuthuthukisweni kwesithombe ziyingxenye yesigaba semibhalo ekwakheni. Ukuqala ukuzijwayeza kuyazuzisa ezincwadini ezilotshwe ngolimi olulula futhi ziveza izinto ezisisekelo zokudala umyalezo owodwa wokukhangisa wenkampani. Isitayela sebhizinisi ekukhangiseni sizosiza ukuveza ukufundwa kwezincwadi ezinjengokuthi:
- "Okusemqoka yombono wokwakha" Inna Alexandrovna Rozenson. Le ncwadi iqondiswa kubafundi nabasebenzi bezinkampani ezifuna ukwenza umsebenzi wokudala nokufundisa ukwenza izinqumo zokuklama.
- "Uphawu lokuthengisa: ulwa nezincazelo" u- Valery Borisovich Semenov. Le ncwadi iveza ubuchwepheshe bokuklama ama-log kanye nezinye izimpawu ezihlukahlukene zemikhiqizo, efanelekayo ezindaweni ezahlukene zebhizinisi.
- "Ubunikazi benkampani. Ukwakha ubunikazi obuyimpumelelo nokuxhumana okubonakalayo ebhizinisini. " Mark Rowden. Le ncwadi ingenye yeziqondiso ezigunyazayo kakhulu ekuhleleni izinzuzo zesitayela senkampani ngaphezu kwabancintisana.
- "Ubunikazi bomkhiqizo. Umhlahlandlela Wokudala, Ukugqugquzela Nokusekela Amandla Aqinile. "U- Alina Wheeler. Umbhali ucabangela izindlela zokuveza amagama nezisho ezibonakalayo kulokho okwenzekayo yenkampani.
- "Design: History and Theory" Natalia Alekseevna Koveshnikova. Le ncwadi ibhala izibonelo zomklamo kusukela ezikhathini zobuciko obusetshenzisiwe bezwe lasendulo, ngakho abaklami balisebenzisa ngokugcwele ukukhuthazwa.