Akuyona imfihlo ukuthi namuhla omabhizinisi abakhulu nabancane bazama ukudayisa hhayi kuphela empilweni yangempela, kodwa futhi kunethiwekhi. Amawebhusayithi ayenayo ithuluzi elinamandla elikuvumela ukuthi uthengise imikhiqizo yakho namasevisi. Ukufika - ukuthi kuyini nokuthi kusiza kanjani kule ndaba - sizoyithola kule ngqikithi.
Ukufika - kuyini?
Ekuhunyushweni kusuka kwe-English "ikhasi lokufika" - leli khasi noma ikhasi lokufika. Ukufika kuyikhasi lewebhu elinomgomo oyinhloko ukwandisa ukusebenza kwezokukhangisa nokwandisa izethameli. Kulo, umphathi wewebhu ubeka ulwazi mayelana nomkhiqizo nesevisi futhi ufuna ukwenza umthengi enze okuthile. Umlando wokufika uqala e-USA. Phakathi nokuthuthukiswa komncintiswano phakathi kwezitolo ze-intanethi, kunesidingo sokwakha ithuluzi elizosiza abasebenzisi ukuthi baqonde ukuthi inkampani eyodwa ihluke kanjani komunye. Engxenyeni yeRashiya, ikhasi lokufika livele lithandwa kakhulu.
Kungani sidinga UKUTHOLA?
Kuye ngohlobo lwamakhasi okufika, lokhu noma leyo mpumelelo ifinyelela, kodwa ngokujwayelekile baphishekela imigomo elandelayo:
- Memezela umkhiqizo othize.
- Khuthaza isinyathelo - ukuthenga umkhiqizo noma ukusebenzisa isevisi yenkampani.
- Ikhasi lokufika lisiza abathengisi ukuthi banqume ukuphumelela kokukhangisa. Kukhona ngisho nethuluzi elinjengokuhlolwa kwe-A / B, okuvumela ukwandisa ukusebenza kwekhasi. Ngenxa yalokhu, izinga lokuguqulwa libalwe, okungukuthi, isilinganiso senani labasebenzisi abaye benza isenzo esidingekayo kwinani lalabo abavele babheka imininingwane kusayithi.
- Hlanganisa ulwazi mayelana nezilaleli ezihlosiwe futhi usize ukunciphisa izingozi zokuthengisa.
- Ngokuzijabulisa okwethulwa kukhasi kusiza abasebenzisi ukuthi bafinyelele ku-brand trust.
Izinzuzo Zokungena Kwekhasi
Emzabalazweni wokuphumelela endaweni enokuncintisana kakhulu, abesomabhizinisi basebenzisa amathili ahlukahlukene wokukhangisa. Ukuboleka okulungile kuyindlela engokoqobo, elula futhi ephumelelayo yokwandisa ibhizinisi lakho kwinethiwekhi futhi ifinyelele izinga elisha lentuthuko. Phakathi kwezinzuzo zayo kukhona:
- Ukuguqulwa okuningi kunamasayithi avamile.
- Ifomu elenziwe lula, ngenxa yokuthi lingadalwa futhi liqalwe emsebenzini emahoreni ambalwa, futhi ushintsho lwolwazi lithatha imizuzu embalwa.
- I-Ideal Landing iyithuluzi eliphumelelayo futhi eliphumelelayo, kungakhathaliseki ukuthi liholele umsebenzisi ukuba alandise noma yini, kodwa shiya imininingwane yabo yokuxhumana. Ngenxa yalokho, kusekelwa amakhasimende angase abe khona, okuyinto esikhathini esizayo abanganikela ngamasevisi noma izimpahla zabo ngeposi le-elekthronikhi.
- Ukulayisha okusheshayo kwamakhasi ngisho nase-intanethi ebuthakathaka.
- Khulisa umphumela kusuka ekukhangiseni kwesikhashana.
- Ukuhlola nokuhlaziywa kwevolumu nokufaneleka kwezokuthengisa kwi-intanethi.
- Ukwandisa ekudayiseni ngisho nangesayithi eliyinhloko elibulawe kabi.
- Isabelomali sokuthuthukiswa okuphansi
Ngingakanani ongayithola uma ufika?
Ukuguqulwa kwamakhasi ahlosiwe kufinyeleleke kakhulu kumasayithi avamile, ngoba liboleka umhlaba - kungumthengisi, futhi liqondisa igama layo. Ukuguqulwa okungenani kwamakhasi okufika kungu-5%, futhi ubuningi - 30-40%, kanti ngezinsizakalo ezilula lesi sibalo sifinyelela ku-1-2% kuphela. Ikhasi lokubolekisa lokuthengisa lingaba ukukhangisa, okuhloswe, noma igciwane. Esikhathini sokuqala, isivakashi sishaywe emfudlaneni olwazini olunolwazi futhi siyala izimpahla ngezikhathi ezithile, sizisola imizamo kanye nesikhathi esichithwe.
Esimweni sesibili, ukhuthazwa yizimo ezihle noma isipho esithembisiwe esivela enkampanini, kanti okwesithathu lapho eqhuba isikhathi sokuzilibazisa, ubheka ngokuzenzekelayo ukukhangisa, ukuzisebenzisa futhi aqale ukuthembela. Inzuzo ekubolekeni izoxhomeka ekutheni imali umlobi ozimisele ukutshala ngayo emotweni, ngoba kuzodingeka athenge, ngoba amasayithi alolu hlobo ayengeniswa ekusebenzeni kwe-SEO. Ngomyalelo ngamunye, umthengisi angathola i-$ 100 noma ngaphezulu, konke kuxhomeke kuhlobo lomkhiqizo, uhlobo lokufika, injini esetshenzisiwe, ukuklama, njll.
Indlela yokwenza imali yokuthengisa?
Ukukhiqizwa kwekhasi elilodwa lamakhasi lilula futhi liyinkimbinkimbi. Lapha kufanele ulandele imithetho ethile. Ekuthengiseni ukufika kufanele kube:
- Isihloko
- isevisi noma umkhiqizo, okungukuthi, incazelo yayo eningiliziwe;
- izithombe namavidiyo. Ukwakhiwa kokufika akukwazi ukuhanjiswa ngaphandle kwento ephathelene nomkhiqizo noma isevisi enikeziwe;
- izinzuzo ezivela ekuthengeni;
- ukubuyekezwa kwamakhasimende;
- umbhalo wezinto zokukhangisa;
- okubangela;
- idinga isenzo.
Izibonelo zamakhadi asemakhasini owodwa:
Isakhiwo sokufika
Lokhu kungenye yezakhi ezibaluleke kakhulu. Ukuboleka imali kunesakhiwo esicacile. Zonke izakhi ngaphakathi kwekhasi zihlelwe ngokulandelana okunengqondo, okwandisa ukuhlanganiswa kolwazi ngumsebenzisi futhi amqhubekele esenzweni esifisa. Izithombe ezikhanyayo nezicacile ziseduze nemicibisholo ebonisa isiqondiso. Umsebenzisi ofika ekhasini akasoze alahleka kuye, ngoba akagcini ngokweqile ngamagama amaningi, incazelo enhle, umklamo wezimbali, izinzuzo zomkhiqizo njalo njalo. Konke kufanele kube laconic, elula futhi ecacile, ukuze umuntu:
- Ngabona isihloko esiqhakazile.
- Ngagijima ngaphesheya kwesithombe bese ngibhala.
- Ugcwalise ifomu elikhethekile.
- Ngenze umyalo.
Ukuthuthukisa Ukufika
Uma ikhasi lokufika lidalwe ngesisekelo sesayithi eliyinhloko, ukulungiswa kwe-SEO kokufika kungayihlanganiswa nezinkinga ezithile. Enye into, uma izoba namakhasi okuzimela ngokugcwele. Ungathuthukisa ukuthengisa ngokuthenga ukukhangisa okukhokhelwe-okuqinisekisiwe, okuqukethwe nokuhloswe. Ukusebenza ngobuchwepheshe kuhilela ukusetshenziswa kwamathegi we-meta, izincazelo, izihloko, ihluzo, i-micro-markup, ukuthengisa umbhalo. Kulokugcina, ungangeza izixhumanisi eziningana zamahange nge-hashi tag. Kubalulekile ukuthi okuqukethwe kutholakala kuzinjini.
Ungayikhokhisa kanjani imali?
Izinga kufanele zenziwe ukuguqulwa kanye nezindlela ezisetshenziselwa ukwandisa. Futhi noma ngabe ikhasi elilodwa lidalwa ku-Direct and Teasers, uhlelo lokukhangisa lwe-Yandex ne-Google kufanele lusetshenziswe kakhulu. Unganaki ukuthuthukiswa kwama-akhawunti kumanethiwekhi omphakathi . Ingxenye yezobuchwepheshe kufanele ibe yinto enhle, futhi i-semantics yemibandela ephakeme kufanele ibe yinto enamandla. Izindawo ezihamba kahle kunazo zonke yizo eziphendula ngokugcwele izicelo zomsebenzisi, zigcwaliseka ngokufanelekile futhi zihlangabezane nezidingo zanamuhla.