Kuze kube manje, ukugqugquzelwa kwezokuxhumana kwezenhlalo (ukukhuthazwa kwe-SMM) kuyanda kakhulu, futhi kubonakala sengathi wonke umuntu ukhohlwe indlela yokudala yokuthembela yokuthengisa nge-imeyili. Abaningi bacabanga ukuthi kusengaphambili kulesi sikhundla njengendlela ehamba phambili, ekhona esikhathini se-2000s.
Yiqiniso, ukuze kube khona ukugeleza kolwazi okwedlulele kakhulu ekuhlanganiseni kwezenhlalakahle, noma kunjalo, naphezu kokufinyelela okukhulu kwezilaleli, abantu beza emiphakathini yezenhlalakahle zokuxhumana nokuzijabulisa futhi abathandi kakhulu ukuthola ulwazi lwezohwebo.
Incwadi ethi "Izindaba Zokuthengisa" evela kuJan Brodie ayifuni ukukhipha zonke izindlela zakamuva zokugqugquzela imikhiqizo, kodwa ichaza ngokucacile ukuthi kungani umuntu engayikhohlwa ngezinhlu zamagama ezindala ezindala njengendlela enhle kakhulu yokukhuthaza umkhiqizo wakho emakethe. Noma kunjalo, ngaleli thuluzi kudingeka uqaphele kakhulu kunabanye abaningi - ukulimaza idumela lakho ngokusebenzisa ukusetshenziswa okungalungile kokuthunyelwa kwe-imeyli kulula kakhulu kunokusebenzisa ezinye izindlela.
Le ncwadi ichaza izici ezilandelayo zokuthumela ama-imeyili:
- Kungani ukuhlukaniswa kwezilaleli kubalulekile nokuthi ungabona kanjani ababhalisile okudingayo.
- Kungani izinqolobane ze-e-mail "ezithengiwe" zibi, noma zihambisana nezilaleli zakho.
- Indlela yokuqoqa isisekelo sokubhalisa esifanele futhi kungani kungcono ukususa ababhalisile abangasebenzi abangaphezu kokugcina ivolumu.
- Izici zobuchwepheshe zokuthunyelwa kweposi - indlela yokudlula izihlungi zokulwa nogaxekile, ukuqoqa izibalo ezifanele ngabasebenzisi.
- Izinzuzo nama-imeyili amaningi, futhi yini efanele ukulondoloza isithakazelo sabasebenzisi kwi-newsletter yakho.
- Ukwenza ngokwezifiso ukubhalisa okusekelwe kolwazi lomsebenzisi.
- Ukusetshenziswa kwezindlela zengqondo zethonya ekuthengiseni nasekuneliseni izidingo zomsebenzisi.
- Ukuhlolwa kokusebenza kwe-e-mail yokuthengisa, kanye nokubukezwa kwamathuluzi okuthunyelwa ngeposi.
Le ncwadi ibhalwe ngolimi olucacile futhi ngesikhathi esifanayo isifinyelele kakhulu - ukufunda kwayo akuthathi isikhathi esiningi. Kunconywa ukuthi ufunde kunoma ubani osebenzisana nokuthengisa kwi-intanethi.