Ukukhangiswa kwenethiwekhi - i-minuses kanye ne-pluses, indlela yokuthola imali nendlela yokuheha abantu?

Uma eminyakeni eminingana eyedlule umhlaba wokukhangisa kwenethiwekhi ubonakala ubuqili, namhlanje lolu hlobo lwemali engenayo lukhethwa yinani elikhulayo labantu. Ibhizinisi elinjalo linikeza ithuba lokuqala kusukela ekuqaleni ngaphandle kwemfundo ephakeme kanye nesipiliyoni somsebenzi - nokufeza impumelelo ngesikhathi esifushane.

Ukukhangiswa kwenethiwekhi - kuyini?

Imikhiqizo nezinsizakalo zingasetshenziswa ngendlela yeklasi - ngokusebenzisa amanethiwekhi okuthengisa. Kukhona isigaba sezimpahla, umkhiqizi okhetha indlela yokuthengisa evinjiwe, ukwenza ibhizinisi ngokusebenzisa uhlelo oluhlanjululwe ngabathengisi bomuntu siqu. Ukumaketha kwenethiwekhi kuyimodeli yezomnotho yokwenza inzuzo ezandleni zezitolo zokuthengisa ezisebenzela iphesenti yokuthengisa. Imali engenayo yabo ixhomeke kubalingani abanamalungelo afanayo.

Umsebenzi wokuthengisa inethiwekhi usebenza kanjani?

Abathengisi ngaphansi kwalolu hlelo basebenze ngokwabo kanye neklayenti, ngakho kubhekisela endleleni yokuthengisa okuqondile. Amakhasimende okuqala, njengomthetho, bangabangane nezihlobo - inethiwekhi yokuthengisa ivela ngenxa yokwethemba nokholo. Okusemqoka kokuthengiswa kwenethiwekhi kunganciphisa kule algorithm:

1. Ukubhaliswa kwenkampani entsha yokuhweba kanye nokuthengwa kwezimpahla eziningi
2. Sesha abasakaza abazoba abameli abaqondile futhi baqale ukuqhuba imikhankaso yokukhangisa emifushane ngaphandle kokutshala izimali ezengeziwe
3. Ukuthola abahambisa ukwabelana ngezindleko zemikhiqizo ngayinye ethengiswayo, ukwandisa umbuthano wabangane futhi udlulisele ingxenye yemiholo kubalingani abaphezulu.

Uyini umehluko phakathi kokumaketha kwamapiramidi nokuxhumana kwenethiwekhi?

Ipiramidi yezimali inenzuzo kuphela kubasunguli bayo, abaqalile uhlelo lokukhwabanisa. Inhloso yalo ukukhipha amasheya amafake noma amabhondi angenayo inani langempela. Umehluko phakathi kwepiramidi nokukhangisa kwenethiwekhi ukuthi ivala ngemuva kokuthunyelwa kwezenzo ezingekho emthethweni. Isimiso sokuthengiswa okuqondile singokomthetho futhi siletha inzuzo iminyaka eminingi kubo bonke abahambisa. Uma i-pyramid yezezimali ithembisa, kodwa ayikhokhi amabhonasi abangani abethwe yinkampani, abamele ukumaketha bathola imali eyengeziwe kulokhu.

Ukumaketha kwenethiwekhi - Okungahambi kahle kanye Nezinhlelo

Njengomthombo oyinhloko noma owengeziwe wemali engenayo, ukumaketha kunezinzuzo nezinkinga. Phakathi kwezinzuzo zaleli fomethi yokwenza ibhizinisi yilokhu:

1. Ithuba lokuthenga imikhiqizo efanelekayo . Izinzuzo zokuthengisa inethiwekhi ziqinisekisa izinga eliphezulu lezimpahla uma kuqhathaniswa nalabo abonakala ngendlela evamile.
2. Uhlelo oluguquguqukayo lwezaphulelo . Abamele basebenzisa imali engama-30-40% ngaphansi kokuthenga kunamakhasimende abo.
3. Asikho isidingo sokuqala imali . Ukukhangiswa kwenethiwekhi akudingi ukutshalwa kwezimali okuyinhloko kwezezimali uma uhlelo luvumelekile ngokomthetho.
4. Ukuqeqeshwa kwamahhala . Abanikezeli baziswa ngemikhiqizo, imithetho yokuthengisa nemali engenayo .
5. Umsebenzi wokude . Eminyakeni embalwa eyedlule, sekuye kwenzeka ukuqhuba ibhizinisi lenethiwekhi ngokusebenzisa amasayithi e-intanethi, ngakho abasabalali akudingeki bafune amakhasimende ngokwabo.

Ukukhathazeka okuyinhloko ukuxhomeka kwentengo emkhiqizo ngenani labasebenzi eqinile. Ngokushesha noma kamuva kuza isikhathi lapho ungeke ukwazi ukuphakamisa intengo yenhloso yokuzuzisa, ngoba ukufakwa kwexabiso elingenzeka emakethe sekufinyelelwe. Ukwazi ukuthi yikuphi ukumaketha kwenethiwekhi, akunzima ukuqagela ukuthi inzuzo yabalingani abasha izoba ngaphansi kakhulu kunelabo asebenayo kakade. Ngaphandle kwalokhu, kusadingeka bachithe inani elithile ngenyanga ngayinye ukuze bathenge izimpahla emaphaketheni abo.

Izinhlobo Zokukhangisa Inethiwekhi

Izindlela zebhizinisi zihluka ngokwenani lamazinga kanye nohlu lwemithwalo yemithwalo yabathintekayo. Kunezinhlobo ezinhlanu eziyinhloko zokuhweba kwenethiwekhi eziye zaziwa kabanzi:

1. Izinga elilodwa (imali ekhokhelwa ukuthengisa, amasevisi ukuheha ama-amasha amasha awacatshangwa akhuthazwa).
2. Uhambisane nomnyango (imali ehlanganisiwe yokuqaliswa nokuxhunyaniswa kwabasakaza kwinethiwekhi).
3. I-Binary (ukumaketha kwe-inthanethi yebhizinisi kubheka njengesimo sengqondo sangempela, ngakho-ke osomabhizinisi bazimisele ukuxhasa izinhlelo zokubambisana).
4. I-Matrix (amalungu esakhiwo ayashintshana futhi ashintshana kusukela kwesinye iseli kuya kwesinye).
5. Okuhlelekile (ukumaketha kwenethiwekhi yaloluhlobo kunqanda abasebenzi kubahambisa nabaphathi).

Ukukhangisa Inethiwekhi - Indlela Yokuthola?

Ukusebenza kumanethiwekhi abantu abaningi bagwema, beqiniseka ukuthi angeke kube ngumthombo oqinile wemali engenayo kumuntu omdala nompumelelo. Ngeke ukhululeke kakhulu kunomsebenzi wehhovisi, uma ummemezeli ekwazi ukuqonda ukuthi yiziphi izici zobuntu okufanele azithembele kuzo. Ukusebenza ekuthengiseni inethiwekhi kunikezwa kalula kubantu abathintana nabo abangabhekene nezinkinga. Omunye akufanele akwesabe ukukhuluma kahle futhi ngokuzethemba nabantu abangabazi, ebapha izimpahla zamaqembu ahlukene kakhulu.

Ukukhangisa kwenethiwekhi - ukuheha abantu kanjani?

Akekho obambisene nesakhiwo se-MLM ozoqhubeka ngaphezu kwezinga eliyisisekelo ekuthengiseni okuphezulu kuphela. Le phrojekthi idinga ukubuyekezwa okuqhubekayo kwabahlanganyeli, okudinga ama-agent ukuthi azi i- psychology yomuntu . Ukuba nesibindi sokubandakanya abalingani ekuthengiseni inethiwekhi, umphathi ngezinye izikhathi ubhekana nesimo sengqondo sokungabaza kulolu hlobo lomsebenzi. Ngakho-ke, umgomo oyinhloko kufanele ube ukukhokhiswa kwesisebenzi esingaba khona ekungabambeni komqondo.

Indlela yokuphumelela ekuthengiseni inethiwekhi?

Izibalo zithi kumanethiwekhi omphumela omuhle, abantu abafuna ukuya ngaphesheya kwemingcele yokuqonda okufakelwe ngosuku lokusebenza ngokuthuthukiswa okuhleliwe kufinyelela kubantu. Imfihlo yendlela yokuphumelela ekukhangiseni kwenethiwekhi kusemithethweni eminingana:

• ikhono lokungaphambuki emgomweni okhethiwe;
• ukuzilawula ngenkathi uxhumana nabantu;
• isifiso sokuhlela impilo yakho kanye nemali engenayo;
• ikhono lokuzifundela unomphela.

Ukukhangiswa kwenethiwekhi - Ukugqugquzela

Ukwehluleka kubangela ukungabi nentshisekelo esigabeni sokuqala, lapho oshayayo engazi ukuthi inzuzo izoletha umsebenzi wokuhlomula nokuthi maduzane. Ngokwehluleka kokuqala, umuntu ngokwakhe, ongakalungi ukushintsha imikhuba nendlela yokuphila ngenxa yokuthuthukiswa kwezimfanelo zakhe, kungaba icala. Ukugqugquzela ekuthengiseni inethiwekhi kungathathwa kusuka ezincwadini, izinjini, ukurekhoda komsindo kanye nokufundiswa kwevidiyo. Ukhuphula isisebenzi esivela esivumelwaneni esivela esivumelwaneni ngendlela yokudala enezimfanelo zenhlangano - umholi wesikhathi esizayo.

Ukukhangiswa kwenethiwekhi - Amaqiniso

Njenganoma yiliphi ibhizinisi, ukumaketha kwenethiwekhi kufisa ukwazi ukutadisha ngokwemigomo yezibalo nomlando. Isakhiwo se-MLM sibhekana kalula nezinkinga zemali - yiloluhlobo olulodwa lokuhweba okungenzi ukunciphisa inzuzo ezikhathini ezinzima. Amanye amaqiniso athakazelisayo mayelana nokumaketha kwenethiwekhi angabandakanywa ohlwini olulandelayo:

1. Imali engenayo yonyaka yenkampani yonke yokusabalalisa ekhona ingaphezu kuka-$ 250 billion. Uma uhlukanisa le mali ngenani labamele, uthola umholo wenyanga wengu- $ 4,000 ngayinye kubo.
2. I-60% yezimpahla zithengiswa emhlabeni wonke, zithengiswa ngabathengisi be-MLM.
3. Amaphesenti angama-20% wezinkulungwane zezigidi zamanje, aqala umsebenzi njengommeleli wenethiwekhi. Eminye izigidigidi ezingu-4 emhlabeni wonke zicebile ngesizathu esifanayo njalo ngesonto.
4. Ukumaketha kwenethiwekhi akukwazi ukubhekwa njengengqondo, ngoba amasheya ezinkampani ezinkulu athengiswa ngokusemthethweni ezimakethe zokushintshanisa.
5. Lo msebenzi ufana nabesifazane kunamadoda: ngoba umfana ngamunye-umthengisi kunamantombazane angu-4.

Amabhuku ku-Marketing Marketing

Ukuze uphumelele kunoma iyiphi insimu, kubalulekile ukugcwalisa njalo imithwalo yolwazi. Kulolu hlobo lwebhizinisi, izinto zokufundisa zokufunda zisiza ukugwema ukuhluleka nemishayo, ejwayele abantu abanolwazi. Inhlangano ngayinye inezinhlelo zayo zezincwadi ezibhaliwe ngabaphathi abaye baphumelela. Ngaphezu kwabo kukhona uhlu olujwayelekile, olufaka izincwadi ekukhangiseni kwenethiwekhi ezindaweni ezahlukene:

1. Ifayela le-Don "Izifundo eziyishumi ku-napkin . " Ichaza imingcele yamathuba ezentengiselwano okuqala osomabhizinisi.
2. I-Jarnell Mark "Unyaka wakho wokuqala ekuthengiseni inethiwekhi . " Inikeza iseluleko esiwusizo sabaqalayo abafuna ukuthola izigidi.
3. UJohn Maxwell "Ubuholi" . Iveza izimiso zokubambisana nabanye abantu nokwakha ubuhlobo obuhle nabalingani.
4. UTom Schreeter "I-Turbo-MLM" . Ukuqamba amanga ukuthi umgomo oyinhloko wokukhangisa inethiwekhi ukukhwabanisa.
5. UJohn Milton "I-Network Best Inethiwekhi" . Okulandelana kwe-biography yomlobi wezincwadi eziningana ezithengisa kakhulu.

Abaholi abakhulu bezokukhangisa kwenethiwekhi

Indlela yokukhetha abaholi kule ndawo iyinani labasebenzi kanye nokwanda okuqhubekayo ekuthengiseni. Abaholi abangenalutho ukuthuthukisa ukuthengiswa kwenethiwekhi emhlabeni ngokuthola imali enkulu yonyaka yilezi:

1. I-Avon - inkampani ehlanganyela ekudayiseni izimonyo zokuhlobisa, izimali zokudoba, izindwangu zokugqoka izingubo kanye namafutha.
2. Amway - kusho ukuhlanza, amafutha, ama-vitamin supplements.
3. I-Herbalife - izidakamizwa zokulahlekelwa isisindo nokuphumula.
4. UMary Kay - iphunga lamadoda nabesifazane, izimonyo.
5. I-Tupperware - izitsha, amathuluzi ekhishi, izitsha zokugcina.