Ukubuyekezwa kwencwadi ethi "The Psychology of Persuasion: Izindlela Ezingqinisisiwe ezingu-50 Zokuziphendulela" nguRobert Chaldini, uSteve Martin noNowa Goldstein

Ngizosho masinyane ukuthi labo abafunde incwadi enkulu ethi "Psychology of Influence" nguRobert Chaldini akunakwenzeka ukuthola lutho olusha lapha. Ingabe lokho kuyinto eqondakalayo futhi ehlelekile. Okunye, hhayi okwesikhashana, ngeke kudabuke ukuchitha isikhathi sokufunda, ngoba bayothola:

1. Kungani sifuna ncamashi ukuthi kunzima kangakanani ukuthola, njengoba abathengisi bayisebenzisa, nokuthi yini engenziwa ezimweni ezinjalo.
2. Okwenza sikholwe kubantu abanjengathi futhi senze izinto abantu abaningi abazenzayo akubalulekile ukuthi zilungile yini noma zimbi.
3. Yikuphi okukhethwa okungcono-okuhlukahlukene noma okulinganiselwe.
4. Ungakwazi kanjani ukudela noma yini.
5. Kungani abaningi bethu beza esitolo bengakhethi umkhiqizo omusha futhi obizayo kakhulu kusuka emgqeni, kodwa uzoyeka ukukhetha kwawo embonini eyisibonelo.
6. Yini eyenza abantu bangayinaki inkinga, futhi bangayixazululi ngokushesha.
7. Kubaluleke kangakanani ukukhokha izikweleti nokuthi yini engasikhathaza.
8. Kungani umgcini wezinsiza ezetha kanye ne-chewing gum noma i-mint candies
9. Kubaluleke kangakanani izinyathelo zokuqala kunoma yiliphi ibhizinisi.
10. Yini enhle ngokukhipha "izinqamuleli"
11. Ukuzisiza kanjani ukufeza umgomo, ukutshela konke ngakho.
12. Ukuvumelana kuyinto umngane noma isitha.
13. Yeka ukuthi umusa ungaba kanjani ubungane.
14. Izimfihlo zokuziveza.
15. Kungani kubaluleke kangaka ukulawula i-ego yakho futhi ungesabi ukucela usizo.
16. Indlela yokukhuluma ngamaphutha ukuze abe yizintandokazi.
17. Okwenza sithonywe kakhulu ukufana okuhlukahlukene.
18. Ngokufaneleka komkhono omuhle we-"mirroring".
19. Indlela yokufunda indlela yokukhokha amaphutha ukuze kulungile.
20. Kusukela ukumomotheka kuzoba yini okufudumele.
21. Kungani sesaba kakhulu ukulahlekelwa okuthile.
22. Indlela yokwandisa ikhono lokukholisa, usebenzisa amagama athi "ngoba" futhi uma kungadingeki ukuba ucindezele abantu ukuthi bavume imibono yabo.
23. Kungani sithanda amagama omkhiqizo elula nemidvwebo?
24. Yini okufanele amakhadi esaphulelo angalungile abukeke.
25. Kungani izibuko ezitolo zingekho amakhamera okuqapha aphansi.
26. Yeka ukuthi imizwa ithinta kanjani izinqumo zethu.
27. Futhi kuzosenza sikwazi ukukholisa ikhofi yekhofi.

Konke lokhu, kanye nezinye izinkolelo eziningi ze-psychology yabantu zikulindele emakhasini ale ncwadi.